Symrise announces a strategic leap into the future with the establishment of the Digital Immersion Co-Creation Center in Singapore. The innovative venture offers cutting-edge digital capabilities to customers and eco-system partners. It marks Symrise's commitment to redefining the collaborative landscape in food and beverage development and innovation. This represents the next step in strengthening its taste, nutrition and health expertise in the Asia-Pacific region.
The Digital Immersion Co-Creation Centre features a high-tech and digitally-enabled purpose-built space. It merges market, sensory and consumer insights with product development excellence in partnership with customers and collaborators. Symrise has equipped the open space with floor-to-ceiling interactive touch screens along with customizable meeting and discussion areas. Collaborators in the Digital Immersion Co-Creation Centre can access interactive capabilities for simultaneous collaboration. This includes Symvision AITM, its proprietary prediction tool for flavors, ingredients and claims, as well as social listening tools and predictive models for uncovering valuable insights. The immersive projection system allows for an accelerated and multi-sensorial approach for prototype development, evaluation and validation.
Symrise opened its Digital Immersion Co-Creation Centre on 18 July 2024 with the Singapore Economic Development Board, customers and research institutes. It signifies an important milestone for the future of food and beverage innovation, further showcasing Symrise's commitment and readiness to create the future with customers and partners.
