March 25, 2022
(press release)
–
Storskogen has entered into an agreement to acquire 96 percent of the shares in Scandinavian Cosmetics Group ("SCG") from Accent Equity 2017 AB and minority owners. SCG is one of the leading companies in sales, marketing and distribution of beaty products in Sweden, Norway, Denmark and Finland. The Company reported a turnover of SEK 1,145m and EBITA of SEK 100m for the financial year 2021. SCG will be a part of Storskogen's vertical Distributors, that includes companies active in distribution of hair and beauty products in Norway, Sweden and Switzerland. SCG dates back to 1927 and today it represents more than 80 brands in
"The past two years has strengthened SCG with good results and a successful effort to create a company with Scandinavian functions, logistics centre and common IT platform.
SCG will be part of
"We are very happy to welcome
The acquisition is subject to approval by relevant competition authorities and is expected to be completed in the second quarter of 2022. More about
Scandinavian Cosmetics is one of the leading companies in sales, marketing and distribution of well-known brands in the Scandinavian beauty industry. We are a company that values long-term relationships, and many of our brands we have worked with for decades, building a strong base in Scandinavia. Today, we are pleased to represent more than 80 skin care, hair care, make-up and fragrance brands in the Scandinavian market, and see increasing growth in our portfolio.
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