Shiseido selected as fiscal 2021 Nadeshiko Brand company by Japanese Ministry of Economy, Trade and Industry, Tokyo Stock Exchange for second consecutive year; Nadeshiko Brand initiative highlights companies that encourage women's success in workplace

Sample article from our Consumer packaged goods (CPG)

TOKYO , March 22, 2022 (press release) –

Shiseido Company, Limited (“Shiseido”) has been selected as a fiscal 2021 Nadeshiko Brand company by the Ministry of Economy, Trade and Industry of Japan and the Tokyo Stock Exchange (TSE) for the second year in a row.

The Nadeshiko Brand is an initiative aiming to introduce TSE-listed companies that excel in encouraging women’s success in the workplace with an emphasis on improving corporate value in the medium and long term as attractive stocks to investors, thereby raising investors’ interest in such enterprises and accelerating the efforts of outstanding companies.

Diversity in Shiseido

To realize our corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, we recognize and respect each employee in all the ways that make them unique, such as gender, age, and nationality, as well as ways of thinking, and work on creating innovative value by promoting diversity and inclusion in the workplace. These initiatives include active promotion of female leadership in Japan. Since 2017, we have held leadership training sessions that support excellent female employees who aim to step up their careers to managerial positions. Since 2020, we have started a mentoring program in which female executives and female employees can have direct dialogue.

Shiseido’s long-standing initiatives in fostering female leaders have boosted the ratio of female leaders in the Shiseido Group in Japan to 37.3%*1. The ratio of female directors and Audit & Supervisory Board members is 41.7%*2, while the global ratio of female leaders in the Shiseido Group is 58.3%*1.

In addition, Masahiko Uotani, Representative Director, President and CEO of Shiseido takes various initiatives to close the gender gap in Japanese society at large. He serves as chair of 30% Club Japan*3, which aims to promote female representation on company boards in Japan, and chair of KEIDANREN*4 Committee on Diversity & Inclusion.

Going forward, we aim to raise the ratio of female leaders in the Shiseido Group in Japan to 50% as a true representation and further accelerate diversity by promoting the activities of employees with diverse backgrounds not limited to gender, including foreign nationals and midcareer hires.

*1 As of January 1, 2022
*2 To increase to 46.2% upon completion of the 122nd Ordinary General Meeting of Shareholders scheduled for March 25, 2022
*3 The 30% Club is a global campaign established in the UK in 2010. It takes action to boost female representation at board and executive-committee levels. The 30% Club Japan was launched in May 2019.
*4 KEIDANREN (Japan Business Federation) is a comprehensive economic organization with a membership comprised of representative companies of Japan, nationwide industrial associations, and regional economic organizations for all prefectures.


*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.

Show Full PDF [197KB]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.