September 19, 2024
(press release)
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NEW YORK, Sept. 19, 2024 /PRNewswire/ -- Report with the AI impact on market trends- The global sensitive toothpaste market size is estimated to grow by USD 1.30 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 8.09% during the forecast period. Innovations and product line extension is driving market growth, with a trend towards introduction of multifunctional sensitive toothpaste. However, high adoption of homemade remedies and alternative products poses a challenge. Key market players include BioMin USA, Church and Dwight Co. Inc., Colgate Palmolive Co., Coswell Spa, Dabur India Ltd., GlaxoSmithKline Plc, Group Pharmaceuticals Ltd., Henkel AG and Co. KGaA, Lion Corp., Optima Naturals S.r.l, Oriflame Cosmetics S.A., Patanjali Ayurved Ltd., Sheffield Pharmaceuticals LLC, Splat UK Ltd., Spotlight Oral Care Ltd., Sunstar Suisse SA, The Himalaya Drug Co., The Honest Co. Inc., The Procter and Gamble Co., and Vicco Laboratories. Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report Sensitive Toothpaste Market Scope Report Coverage Details Base year 2023 Historic period 2018 - 2022 Forecast period 2024-2028 Growth momentum & CAGR Accelerate at a CAGR of 8.09% Market growth 2024-2028 USD 1306 million Market structure Fragmented YoY growth 2022-2023 (%) 7.32 Regional analysis Europe, North America, APAC, South America, and Middle East and Africa Performing market contribution Europe at 33% Key countries US, UK, China, Germany, and France Key companies profiled BioMin USA, Church and Dwight Co. Inc., Colgate Palmolive Co., Coswell Spa, Dabur India Ltd., GlaxoSmithKline Plc, Group Pharmaceuticals Ltd., Henkel AG and Co. KGaA, Lion Corp., Optima Naturals S.r.l, Oriflame Cosmetics S.A., Patanjali Ayurved Ltd., Sheffield Pharmaceuticals LLC, Splat Global UK Ltd., Spotlight Oral Care Ltd., Sunstar Suisse SA, The Himalaya Drug Co., The Honest Co. Inc., The Procter and Gamble Co., and Vicco Laboratories Market Driver The sensitive toothpaste market has experienced growth due to increasing consumer awareness of oral health and the introduction of multifunctional toothpastes. Brands like Sensodyne, Colgate-Palmolive, and Procter and Gamble offer toothpastes that provide benefits beyond basic oral care. For instance, Sensodyne's ProNamel Gentle Whitening and Sensodyne True White toothpastes offer teeth whitening and protection against dietary acid erosion. Colgate Total's Advanced Whitening Toothpaste removes stains, protects against bacteria, and prevents cavities, plaque, and gingivitis. Crest Sensitivity Complete Protection Toothpaste blocks sensitivity and shields against plaque, gingivitis, and tartar. New entrants, such as Alacer's Natean, cater to eco-conscious consumers with vegan-friendly and chemical-free options. Players focus on expanding their customer base and employing effective marketing strategies to meet the rising demand for multifunctional toothpastes. These factors are anticipated to fuel the growth of the global sensitive toothpaste market. The sensitive toothpaste market is thriving due to increasing focus on personal health and dental hygiene. Deep cleaning and whitening toothpastes continue to be popular choices. Repair toothpastes cater to oral diseases caused by alcohol consumption, tobacco use, and unhealthy dietary habits. Herbal multi-care toothpastes with refreshing mint flavors are in demand for those seeking natural options. Whitening toothpaste remains a favorite for adults, while rapid relief toothpastes offer convenience for those experiencing oral sensitivity issues. Independent retail stores, pharmacies, convenience stores, and online sales channels stock these specialized products. Natural ingredients like Ayurvedic ingredients are gaining popularity. Potassium nitrate is a common ingredient for treating dentin hypersensitivity. Polishing agents like hydrated silica, sorbitol, glycerin, and fragrance are also used. Government support for the oral health sector drives innovation in this market. Sensitive toothpastes are available for both kids and adults, with low and highly sensitive options. Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution! Market Challenges Discover how AI is revolutionizing market trends- Get your access now! Segment Overview This sensitive toothpaste market report extensively covers market segmentation by 1.1 Offline- The offline distribution channel segment of the sensitive toothpaste market is dominated by hypermarkets, supermarkets, convenience stores, and clubhouse stores. In 2023, these retail formats accounted for the largest share of the market. Major retailers, such as Walmart (Walmart Stores and Sam's Club), Costco Wholesale Corporation, Target Brands, Inc., and Tesco.com, operate a vast network of these stores. Brands like Colgate-Palmolive Company sell their sensitive toothpaste through Walmart. Drug stores, such as Walgreens Co. And CVS Health, and department stores, such as Sears, also contribute significantly to the sales of sensitive toothpaste. Hypermarkets and supermarkets are popular due to their large stock-keeping units (SKUs) and competitive pricing. In 2023, they held the largest share of the offline distribution channel segment. Consumers consider convenience, large SKUs, and wide brand variety when purchasing products from these stores. Walmart Inc. (Walmart) is the largest hypermarket in the US that offers sensitive toothpaste. Department stores are the second-largest segment of the offline distribution channel. They offer a one-stop shopping solution and the availability of various brands makes them a preferred choice for consumers buying sensitive toothpaste. Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics Research Analysis Sensitive toothpaste is a vital solution for individuals experiencing dental issues related to oral sensitivity. This personal health product is designed to provide deep cleaning while catering to various sensitivity levels, from low to highly sensitive. It offers rapid relief from sharp pain caused by recessed gums, tooth sensitivity, or weakened enamel. Sensitive toothpaste comes in refreshing mint flavors and herbal options for multi-care. It's essential for adults and kids alike, available at hypermarkets and independent retail stores. Tobacco and alcohol consumption can increase the risk of dental caries and sensitivity, making sensitive toothpaste an essential addition to daily dental hygiene routines. Whitening toothpaste is also available for those seeking a brighter smile, ensuring refreshing breath while addressing dental issues such as cavities and tooth sensitivity. Market Research Overview Sensitive toothpaste is a crucial segment of the personal health and dental hygiene market, addressing the concerns of individuals experiencing oral sensitivity issues. These toothpastes offer deep cleaning, repair, and whitening benefits, catering to both adults and kids. The market includes various types, such as herbal multi-care, rapid relief, and natural ingredients toothpastes. Factors contributing to tooth sensitivity include alcohol consumption, tobacco use, poor oral care, unhealthy dietary habits, and dental problems. Rapid relief toothpastes, available at convenience stores, pharmacies, and online sales channels, provide relief from sharp pain caused by dentin hypersensitivity. The oral health sector continues to innovate, offering specialized products for highly and low sensitive teeth, and eco-friendly packaging to minimize environmental impact. Key ingredients include potassium nitrate, polishing agents, and fluoride, while avoiding harmful ingredients like sodium saccharin and sucralose. The market caters to a global population, addressing oral diseases such as plaque formation, halitosis, xerostomia, and dental caries. The sector's growth is supported by government initiatives and the increasing popularity of wellness products. Table of Contents: 1 Executive Summary 7 Customer Landscape About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research SOURCE Technavio WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
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