Pet industry veteran Dennis Van Etten joins Animals Like Us as Sales Director, USA East; Van Etten will utilize his extensive experience to fuel growth with U.S. retail and distribution partners

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New Zealand premium pet food company Animals Like Us recently announced it has appointed Dennis Van Etten as sales director, USA East. In this newly created position, Van Etten will focus on utilizing his extensive pet industry sales and leadership experience to fuel growth for the company with retail and distribution partners in the U.S.

He will be based in Delran, New Jersey and report to Rob Achten, CEO and co-founder of Animals Like Us.

“As the company continues its growth in North America, we are thrilled to welcome Dennis Van Etten to the Animals Like Us Family” said Achten. “Dennis has a deep understanding of the pet retail industry in the United States, and with his skill, knowledge and his passion for growing pet food brands we look forward to working with him to support Independent pet retailers in the U.S.”

Van Etten has a proven track record of building brands and leading sales organizations while simultaneously cultivating successful working cultures. Van Etten has over 20 years of pet industry experience at the Director level with successful stints with Canidae Pet Foods and Petcurean. In those positions, he achieved consistent year-over-year growth while leading a team of territory, region and key account managers.

“Animals Like Us delivers a premium, innovative, and differentiated Freeze-Dried raw product offering that I am excited to bring to retail partners, pet parents and their four-legged family members,” said Van Etten. “I am honored to partner with this amazing team and be a part of Animals Like Us’ next chapter of growth.”