JustFoodForDogs names Jeff Siegel as Chief Growth Officer; Siegel, with over 35 years of experience, will focus on expanding brand and market share across retail channels

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JustFoodForDogs recently announced the appointment of Jeff Siegel as the company’s chief growth officer, effective immediately. Reporting to CEO Eric Kufel, Siegel will spearhead efforts to further accelerate brand expansion and increase market share with existing and new retail partners in the pet specialty, mass, grocery and club channels.  

“With his extensive sales experience in consumer-packaged goods and major leadership roles within both pet food and frozen food brands, Jeff’s industry knowledge makes him uniquely qualified to drive revenue growth and long-term market positioning for JustFoodForDogs,” said Kufel. “Jeff will be instrumental in showcasing our product innovation while managing our retail channel growth strategy and building upon our existing momentum as one the largest human-grade fresh pet food brands across all retail channels.”  

Siegel brings more than 35 years of experience and a strong track record of success, including over 16 years of progressively increased sales leadership responsibility at Nestle Purina North America, where he served as VP of sales for over 8 years, leading a sales team of 170 associates responsible for the grocery, mass, club, and drug channels. Most recently, he served as chief customer officer at Red’s All Natural and Stuffed Puffs LLC, where he was responsible for executing sales development strategies across a variety of emerging brands.

“As a longtime pet parent and pet lover, and a huge proponent of the benefits of fresh food, I am excited to contribute to the mission of providing top-quality products to extend the lives of our pets,” commented Siegel. “By working closely with our retail customers, I look forward to expanding the accessibility of these exceptional products, ultimately improving the lives of pets everywhere.”