Diageo India announces the launch of two new refreshing carbonated mixers for an enhanced consumer experience, expanding their non-alcoholic beverage category in
India
. The company introduces the Johnnie Walker Refreshing Mixer and Black & White
Ginger Ale
in
India
for an uplifted in-home or outdoor beverage consumption.
Indian consumers are now on the constant lookout for experiences that are modern and globally inspired, evolving the drinking culture in
India
. Consumers are at the forefront of this dynamic ecosystem driving contemporary trends where premium mixers have come into play, creating an immersive experience for mixed drinks such as mocktails. Contained in a sleek tin can, the individual premium variants, have been introduced to meet the growing shift in consumer tastes towards consuming refreshing non-alcoholic beverages.
Commenting on the launch
Abhishek Shahabadi
, Vice President & Portfolio Head, Scotch & Premium Whites, Diageo India, said, "New age consumers usually look for refreshing drinks with a bit of flavour. The culture of cocktails has been picking up over the past five years and bartenders have played a vital role in identifying certain consumer tastes and preferences. Consumers have become more decerning and demand mixers that will enhance the flavours of their mixed drinks. We felt a growing demand for bubbly refreshing mixers and ginger concoctions will bode well with the Indian audiences.
Johnnie Walker Refreshing Mixer:
Johnnie Walker
refreshing mixer is a non-alcoholic beverage, crafted by some of the brand’s top master blenders, intended to add a refreshing burst to your day.
Black & White
Ginger Ale
is a refreshing non-alcoholic beverage infused with natural flavours of ginger and citrus making it the perfect fizzy drink made for sharing.
Johnnie Walker Refreshing Mixer and Black & White
Ginger Ale
are now available on Bigbasket and Swiggy Instamart in select markets.
About
Diageo
Diageo
is one of the global leaders in beverage alcohol with an outstanding collection of brands including
Johnnie Walker
, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and
Ketel One
vodkas,
Captain Morgan
, Baileys,
Don Julio
, Tanqueray, and Guinness.
Diageo
is listed on both the
New York Stock Exchange
(DEO) and the
London Stock Exchange
(DGE) and our products are sold in more than 180 countries around the world. For more information about
Diageo
, our people, our brands, and performance, visit us at www.diageo.com.
[Category: Consumer Products, Fast Moving Consumer Goods (FMCG), Food & Beverages, Business Expansion, New Offerings]
Source:
Diageo
