Coty unveils adidas 'VIBES' collection with six mood-enhancing fragrances; EDPs designed to elevate emotional well-being for athletes and active lifestyle consumers

AMSTERDAM, September 2^nd – In a fusion of olfactory art and neuroscience, Coty is thrilled to announce the launch of its new adidas ‘Vibes’ collection, not just a fragrance, but an attitude, a mood, a vibe. Crafted in collaboration with world-class perfumers, ‘Vibes’ addresses the different occasions and needs of everyday life, from athletes during down time to fashion forward active lifestyle consumers, while acknowledging the influence of scents on human emotions.

Inspired by the sport and cultural heritage of adidas, the brand-new collection of six exciting Eau de Parfums (EDP) has been meticulously crafted to elevate mood and emotional well-being, whilst capturing and matching the dynamic energy of everyday life. Each bottle is a canvas of colour and motion, a tribute to the dynamic spirit of the adidas brand and designed for everyone, from athletes during down time to fashion forward active lifestyle consumers.

Recognizing the hectic pace of modern life, the pressures, and the struggle to stay in the moment, ‘Vibes’ rise to the occasion, pushing the boundaries of fragrance. Users are treated to a variety of scents, designed to make you feel positive, whilst matching your mood in the moment. Whether they are looking to Power Up, Relax or Escape, there is always a Vibe occasion to match, immersing consumers in a captivating and long-lasting olfactive journey.

Vibes EDPs are scientifically proven to elicit positive emotions. What’s more, upon consumers testing, at least 81% agree it makes them feel good, and 85% it boosts their mood.

For consumers looking to Escape they can select between the fragrances Full Recharge and Happy Feels, designed to create adventures in your everyday, build up your self-esteem & confidence - making the most of each moment. Full Recharge encapsulates that uplifting feeling of escapism, through its refreshing and earthy ingredients of Cedar leaf & Clary sage. Happy Feels, offers positive feelings of bliss, with zesty notes of grapefruit extract and notes of jasmine.

For relaxing moments, the choice is between Chill Zone and Get Comfy, inspiring you to be comfortable in who you are, not letting external pressures in; encouraging you to enjoy breaks from the Everyday.

Chill Zone offers a feeling of peace through lavender and notes of vanilla notes, evoking both relaxation and warmth. Get Comfy presents a warming feeling of comfort with notes of vanilla and mandarin.

FOR A POWER UP MOMENT, Energy Drive and Spark Up encourage you to keep pragmatic and down to earth. Always on the move and never standing still, consumers are treated to an unstoppable burst of energy. Consumers will be delighted by Energy Drive and its cardamom & spicy pink pepper twist. Spark Up meanwhile offers an explosive duo of sweet orange & black pepper to invigorate and enchant, whilst encouraging you to perform at your best in whatever you’re doing.

The range is designed for all providing scents that allow for individual expression; Energy Drive and Full Recharge are more masculine, whilst Happy Feels and Spark Up are more feminine. Chill Zone and Get Comfy have been designed as completely gender neutral.

To spotlight this new level of versatility and allure to the realm of scent, Coty has partnered with an exceptional line-up of ambassadors, from chart-topping singer/songwriter Ava Max, to acclaimed gymnast Nia Dennis, and rising athlete Sasha Zhoya. The dynamic group will not only endorse the collection but embody the essence of each unique fragrance and brand values. Ava’s vibrant energy, Nia’s inspiring positivity, and Sasha’s relentless drive perfectly capture the spirit of ‘Vibes’. These selected partners transcend traditional ambassador roles, personifying the diverse moods and lifestyles that the collection celebrates.

Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty comments:

“In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the 'Zeitgeist', we at Coty keep innovating and pushing the boundaries in the world of fragrance.”

Designed with the planet in mind, the ‘Vibes’ collection is made with a great portion of recycled packaging: the cap contains at least 96% of post-consumer recycled plastic and the bottle 25% of recycled glass. The formula is vegan. Committed to use upcycled alcohol from carbon emissions, which means CO2 that is recycled into alcohol instead of being released into the atmosphere.

The ‘Vibes’ fragrances are available in 100ML, 50ML and 30ML. All products are globally available with pricing at sole discretion of retailer.