July 11, 2024
(press release)
–
For the past decade, Open Farm has been on a mission to drive positive change, and the company recently announced its official certification as a B Corporation (B Corp). As a leader in ethically and sustainably sourced pet food and with a mission to Do Some Good for Animals and the Planet, B Corp was a natural progression in Open Farm’s promise to pets and their parents. “As a company that has always prioritized the welfare of animals and the planet, we’re extremely proud to join the ranks of other businesses committed to holding themselves to a higher standard,” said Jacqueline Prehogan, co-founder and chief brand officer at Open Farm. “Not one single decision is made at Open Farm without considering our mission, and being B Corp certified brings yet another layer of certainty for pet parents about our commitment to excellence.” Open Farm takes responsibility for its impact by setting the highest standards and obsessing over every detail to deliver on them. Throughout the certification process, it completed over 200 questions to assess the company’s impact on community, employees, customers and the environment. To become a B Corp, a company needs to score at least 80 points. Open Farm scored 102.8, making it the highest-scoring dog and cat food brand sold coast to coast in North America. This score reflects their obsession with delivering the highest standards in animal welfare, sustainability and transparency, and their commitment to creating a fair and inclusive work environment. Open Farm has been proud to partner with the Pet Sustainability Coalition (PSC), who has had a front row seat to their journey toward B Corp certification. “Open Farm has been a leader among PSC’s members and we worked closely with them over the past 18 months to support them in their pursuit of B Corp Certification,” said Jim Lamancusa, executive director, PSC. “We’re incredibly proud of them for this achievement. Their innovative supply chain practices and the Open Farm Promise reflect a commitment to sustainability and transparency, which are foundational to PSC’s goals as well as the rigorous requirements of B Corp Certification. B Corp is one of the most comprehensive sustainability standards in the world and a major accomplishment that aligns deeply with PSC’s mission to advance profitable business through environmental and social practices. We congratulate Open Farm!” By joining the global community of B Corps across diverse industries, Open Farm reaffirms its dedication to fostering positive social and environmental change. “Open Farm was built on the idea that land, animals, and people (and pets!) are continuously linked. Doing good for one leads to good for the others, creating a ripple effect of lasting positive change,” added Isaac Langleben, co-founder and CEO of Open Farm. “I couldn’t be more proud of Open Farm for becoming B Corp certified. It’s a testament to the amazing work, passion and dedication of our team for advancing our mission. This is an important milestone for us, but not a finish line. Through continuous innovation, we’ll continue to push boundaries to deepen our positive impact within our industry and beyond.”
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.