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Recent Articles

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Molson Coors' Carling brand--the top-selling lager in the UK--named the official beer partner of the Emirates FA Cup and Vitality Women’s FA Cup through at least 2025

Britvic renews its partnership with the Welsh Rugby Union until 2027; Britvic will supply Principality Stadium with its various beverage brands including Fruit Shoot, Robinsons and Tango

Shiseido becomes title sponsor for Tahiti Pro surfing event in Tahiti, French Polynesia; Shiseido is World Surf League's official sun care partner, will focus on three competitions while carrying out ocean protection activities

Heineken USA announces multi-year partnership extension with Major League Soccer's D.C. United, which includes Heineken being named as the official and exclusive beer sponsor of the club

Sports stadiums are pursuing new technologies, tactics to boost waste diversion; ideas being tested include placing recycling bins beside each trash bin, picking up discarded recyclables before waste, installing reverse vending machines, reusable cups

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