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Recent Articles

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Keurig Dr Pepper Canada announces exclusive long-term agreement with CAB CAN for the sale and distribution of Electrolit, a premium sports hydration beverage, in Canada

AG Barr’s Boost Drinks carries out brand and packaging refresh, signals it will roll out new product development across its energy and sport categories; lozenge logo has been retained, but tweaked to appear more modern and streamlined

Gatorade Named Official Sports Drink of Rob McElhenney and Ryan Reynolds' Wrexham AFC

BodyArmor announces multi-year North American partnership with the National Hockey League and National Hockey League Players’ Assn. to become the 'Official Sports Drink' partner of the NHL and NHLPA

Coca-Cola creates short film 'The Vault' for Powerade, which shows Olympic gymnast Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health

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