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Instacart launches Instacart Marketing Solutions, enabling retailers to offer personalized promotions and 'buy one, get one' discounts; pilot of in-app activation campaigns sees 70% rise in first-time customers, ROI of 6- to 8-times

Instacart, Partnership for a Healthier America, Indianapolis mayor partner to offer 640 Indianapolis families in need free grocery delivery on orders over US$35, as well as monthly 'Fresh Funds' stipend for fresh fruits, vegetables using Instacart

Report finds Instacart uses more 'dark patterns' than other online grocery retailers, pushing shoppers to buy things in a way they normally would not; patterns include a countdown clock, automatically charging after a free trial ends: Merchant Machine

Tops Markets says it will use its own employees to shop for online pickup orders at all 58 stores where service is offered, replacing Instacart workers; change comes as Instacart says it is winding down in-store shopper operations at select locations

Instacart cuts its valuation by an additional 20% to US$10B, the fourth time the company's valuation has shrunk this year, hindered by rising inflation and increasing competition in the sector

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