CASE STUDY: GLOBAL MARKETING VP FOR MAJOR PACKAGING COMPANYThe Global Marketing VP for a major packaging company came to Industry Intelligence with one critical challenge: information overload. Even as a large organization with abundant resources, team members were overwhelmed by information. They needed to know what was happening within their industry, and they needed the latest information about supply chain and technology innovations. Above all, they needed to track competitors, key customers and prospects. The company plays in multiple markets – including food and beverage, personal and household products, packaging, pharmaceuticals and retail – and found it difficult to track them all using multiple sources. The company turned to Industry Intelligence to arm 100-plus salespeople with actionable, daily intelligence.
Industry: Packaging
Company Size: $1.2 Billion
Major Industry Trends Covered:
The Industry Intelligence team worked with the Global Marketing VP to deliver highly focused daily reports, customized for the targeted information each team needed. Industry Intelligence also designed a quarterly competitor report, which has proved to be a valuable resource for both senior management and the strategy team. 'We didn't use any other services that were as comprehensive as Industry Intelligence,' the Marketing VP said.
Without Industry Intelligence, we would not have been as successful a company, and I would not have been successful as a leader. The quality and frequency of the information is industry-leading, and the folks at Industry Intel are so willing to help you succeed as a client.
Change happens faster than ever, which makes it difficult to stay ahead – especially when tracking the latest developments on many different fronts. The Marketing VP now has up-to-the-minute news about regulations, customer preference, technology, supply chain, competitors and innovation. Using Industry Intelligence reports and the i2dashboard, the packaging company's sales and marketing team enjoys instant access to information about a wide range of topics – and the team can help customers stay ahead as well.
The company now relies on Industry Intelligence to help inform its strategy and investments as it plans for the future and prepares for the unknown. 'Without Industry Intelligence, we would be operating in a vacuum,' the VP of Marketing said.
The company's teams now have a clear view of the market landscape, which helps them identify trends and opportunities. Industry Intelligence's daily market intelligence also helps the company eliminate expensive and risky blind spots on issues affecting its partners throughout the supply chain.
The world and your industry are changing too fast. You need to know what's happening, and our Legislation Monitor can help. It's a critical resource for anyone who wants to stay ahead of regulatory and legal challenges. Then, discover the other ways that Industry Intelligence Inc. can help your business.
Explore Our Other ServicesWe deliver market news & information relevant to your business.
We monitor all your market drivers.
We aggregate, curate, filter and map your specific needs.
We deliver the right information to the right person at the right time.
1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025
+1 (310) 553 0008
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.