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Tate & Lyle introduces TASTEVA SOL Stevia Sweetener; ingredient features enhanced solubility, addressing challenges in food and beverage applications

July 12, 2023 (press release) –

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London, UK, 12 July 2023 - Tate & Lyle PLC (Tate & Lyle), a world leader in ingredient solutions for healthier food and beverages, is pleased to announce a new addition to its sweetener portfolio – TASTEVA® SOL Stevia Sweetener. An internationally patent protected breakthrough in stevia technology, this addition expands Tate & Lyle’s ability to help customers solve stevia solubility issues in food and beverages and helps deliver on consumer demand for healthier and tastier, sugar and calorie reduced products.

Starting from the leaf, TASTEVA® SOL is a premium tasting stevia that has over 200x the solubility of Reb M and D products on the market. TASTEVA® SOL solves for solubility challenges often found in beverage concentrates, dairy fruit preparations and sweet syrups at high sugar replacement levels. TASTEVA® SOL fits well into the company’s stevia sweetener range and can be used alone or in combination with Reb M stevia sweeteners for high sugar replacement. It offers exceptionally good solubility, readily dissolving in concentrates, and remaining soluble at low pH.

This innovation is aligned to growing customer and consumer demand as the market value of stevia is expected to increase by 13% in 20261. As consumers continue to switch from full sugar to reduced sugar food and beverages, the perception and awareness of the benefits of stevia are increasing. In 2022, 32% of US consumers were likely or very likely to buy a product which contains stevia leaf extract (up from 29% in 2020)2. TASTEVA® SOL labels as stevia extract in the US and follows labelling guidance for JECFA* approved countries.**

Papao Saisnith, Senior Director, Global Marketing & Innovation, Sugar & Calorie Reduction, Tate & Lyle says: "Consumers continue to shift from full sugar to reduced sugar foods and beverages and do not want to sacrifice taste. TASTEVA® SOL meets consumer needs as it provides a solution for manufacturers looking to formulate great tasting, clean label sugar reduced products where solubility often becomes a challenge. Used alone or in combination with Reb M stevia sweeteners, TASTEVA® SOL is over 200x more soluble than other stevia sweeteners and delivers solubility and sweetness, which fills a gap among existing sweeteners and strengthens our overall portfolio."

"This addition furthers our commitment to transform lives through the science of food and helps our customers to meet consumer expectations for making healthy food tastier and tasty food healthier."

END

For more information contact:
Anna Taylor-Elphick
Senior Manager, Global Corporate PR, Tate & Lyle
mediarelations@tateandlyle.com
+44(0)7766361515


1 Euromonitor Passport 2022-2026
2 Tate & Lyle Proprietary Research, 2020 and 2022 Global Consumer Ingredient Perception Research – US; Base size n=1027 (2020), n=1071 (2022)
* Joint FAO/WHO Expert Committee on Food Additives
** The applicability of label claims and the regulatory and intellectual property status of Tate & Lyle ingredients varies by jurisdiction

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About Tate & Lyle: 
Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.

Through our expertise in sweetening, fortification, and texture, we develop ingredient solutions which reduce sugar, calories, and fat, add fibre and protein, and provide texture and stability in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.

We have more than 3,500 employees working in around 57 locations across 39 countries. Science, Solutions, Society is our brand promise and how we will achieve our purpose of Transforming Lives Through the Science of Food. By living our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2023, Tate & Lyle revenue from continuing operations totalled £1.75 billion. For more information, please visit https://www.tateandlyle.com or follow Tate & Lyle on TwitterLinkedinFacebook or YouTube

 
 

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