MIDLAND, Michigan
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September 7, 2022
(press release)
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Dow’s MaizeCare™ Clarity Polymer, a bio-based and biodegradable polymer with film-forming properties for crystal clear formulations, was recognized with two prestigious innovation awards. MaizeCare™ Clarity Polymer, a COSMOS by ECOCERT approved ingredient, is unique, as for the first time a starch-based material with fixative and film forming properties can be incorporated and create crystal clear transparent formulations, meeting formulator and consumers’ needs without compromising on performance. Now, formulators can create sustainable products with top-performing consumer benefits like humidity resistance, improved curl retention and flexibility in styling in the most consumer-needed formats and it is also compatible with carbomer. Beyond hair care, these ingredients can also be leveraged to provide a variety of benefits in color cosmetic applications. The R&D 100 Awards program, celebrating its 60th year, is widely considered one of the most prestigious among the research and development (R&D) community, honoring innovation pioneers and their contributions to science and technology. The Business Intelligence Group’s Sustainability Awards honor those people, teams and organizations who have made sustainability an integral part of their business practice or overall mission. “This is a moment of celebration within team Dow,” said Isabel Almiro do Vale, Global Strategic Marketing Director, Dow Personal Care. “Three years ago, we activated the personal care portfolio transformation and committed to bring highly performing and sustainable ingredients to the market. The Maizecare™ Polymer platform started at that time and Clarity is only our second launch, demonstrating the technology potential of sustainable technologies. At Dow personal care we are bringing to life Dow’s commitment or advancing a low-carbon, circular economy while having the latest beauty care trends and consumer benefits top of mind.” About Dow Personal Care Solutions Dow Personal Care offers unique, innovative ingredients that empower customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Consumers that seek the confidence of a healthy appearance can see and feel the difference in our products through their lustrous hair or radiant and protected skin. We leverage our understanding of customer needs, deep market knowledge and technical expertise—combined with one of the broadest portfolios of technologies—to deliver personal care solutions with outstanding performance that are safe for people and the planet. We foster these innovations on global and local levels to meet the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit for more information. About Dow Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance (ESG) leadership to achieve profitable growth and deliver a sustainable future. The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates 104 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $55 billion in 2021. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
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