A comprehensive view of Non-Fungible Tokens (NFT). This page highlights a small sample of our full coverage.
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Recent Articles

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Euromonitor: Pandemic forges major reset for loyalty programs, which now include immersive experiences, gamified rewards, digital tools such as use of NFTs, blockchain, metaverse; crypto-based rewards seen as next-level development within loyalty schemes

Shiseido launches #AliveWithBeauty campaign with 150 exclusive NFTs for its 150th anniversary, done in partnership with Cult, a British-based Web3 agency; collection uses AI-powered technology to create digital artworks, finalized by Cult's creative team

Reckitt announces nonprofit WiNFUND NFT Africa collection, a new line of digital artworks to fuel African start-ups; collection aims to aid next generation of African women working to address Africa's access to healthcare

Professional nail salon brand OPI and parent company Wella enter Web3 space with new Me, Myself, and OPI NFT collection; OPI partnered with four female-identifying creators to create works reflecting OPI's spring collection

Amazon is reportedly planning to introduce its own NFT platform this April, per Blockworks, with focus on blockchain games where players can get free digital tokens; platform is rumored run on the Amazon platform rather than AWS

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