Simpson Strong-Tie acquires EstiFrame Technologies, provider of component manufacturing, framing technologies; its EasyFrame marking system drives accuracy, efficiency for framers and lumberyards providing wall panels, other value-added building products

Sample article from our Wood & Building Products

PLEASANTON, California , January 17, 2023 (press release) –

The EasyFrame automated marking system drives accuracy and efficiency for framers and pro lumberyards providing wall panels and other value-added building components.
Simpson Strong-Tie, the leader in engineered structural connectors and building solutions, today announced that the company has acquired Elk Grove, CA–based EstiFrame Technologies, Inc. Founded in 2017 by Coby Gifford and Aaron Love, EstiFrame provides component manufacturing and framing technologies to the construction industry, including the EasyFrame automated marking system that matches saws with digital printers to label 2x frame members for fast and accurate assembly.
Designed to reduce construction timelines and address skilled labor shortages in framing and construction, the EasyFrame system prints framing blueprints for a structure directly onto the framing members themselves. Paired with either a manual or automated saw, the system provides wall panels that are pre-marked for easy assembly, driving construction efficiency and accuracy.
“EstiFrame has established a strong reputation for providing easy-to-adopt, scalable solutions to LBM dealers and framing shops looking to gain critical efficiencies in component manufacturing,” says Simpson Strong-Tie Vice President of Customer Facing Technology April Burt. “The EasyFrame system is a logical and complementary addition to the Building Technology solutions already provided by Simpson Strong-Tie, and expands our offerings for customers who continue to seek more efficient ways to convert the digital frame into strong, safe physical structures.”
Driven by one of the most powerful linear optimization algorithms available, EasyFrame software is designed to save the greatest amount of wood possible by managing cut completion activity and constantly re-optimizing on the fly.
As part of the acquisition, Gifford and Love will remain with the EstiFrame team to ensure a seamless transition as Simpson Strong-Tie assumes customer sales and service, continuing to provide saw setup and installation as well as onboarding and design services, including training operators how to best use and leverage the EasyFrame system.
For more information on Simpson Strong-Tie building technology solutions dedicated to improving productivity, efficiency, and accuracy with integrated component systems, visit
About Simpson Strong-Tie Company Inc.
Simpson Strong-Tie is the world leader in structural solutions — products and technology that help people design and build safer, stronger homes, buildings, and communities. As a pioneer in the building industry, we have an unmatched passion for problem solving through skillful engineering and thoughtful innovation. Our structural systems research and rigorous testing enable us to design code-listed, value-engineered solutions for a multitude of applications in wood, steel, and concrete structures. Our dedication to pursuing ever-better construction products and technology and to surrounding our customers with exceptional service and support has been core to our mission since 1956. For more information, visit and follow us on Facebook, Twitter, YouTube and LinkedIn.

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