Suominen expands Genesis wetlaid nonwovens portfolio with thicker Genesis Pro 70GSM for heavier cleaning, Genesis 35GSM for delicate, household cleaning needs; Genesis Pro line comprises wood pulp, synthetic composites for durability, strong absorbency

Sample article from our Bioeconomy

HELSINKI , September 29, 2022 (press release) –

The GENESIS® cleaning activity product line is well known for its durability, fluid management and sustainable wood pulp content. With GENESIS® Pro, Suominen extends the attributes of GENESIS® products to the heavy duty cleaning needs of the workplace and industrial segments.  

The new additions to the GENESIS® portfolio will add recommended use cases for the product line. The thicker GENESIS® Pro 70GSM is aimed for heavier cleaning areas such as workplace and institutional segments. The GENESIS® 35GSM, on the other hand, has the same solid attributes of GENESIS® range, but at a lighter basis weight makes it ideal for delicate cleaning needs in the household. 

“Both new products complement the existing GENESIS® range and each other as well, as they reinforce the effectiveness and value the whole GENESIS® line is renowned for. The GENESIS® Pro has been designed with heavy duty cleaning needs in mind, while the new GENESIS® 35GSM is aimed at light duty cleaning tasks,” explains Andrew Charleston, Manager, Category Management, Americas. 

Covering all cleaning needs and areas 

GENESIS® has a long-established history as a leading composite nonwoven. The range offers a suitable solution for most cleaning applications.  

GENESIS® Pro brings the benefits of a wetlaid composite to the high-end basis weight range. It offers three basis weight grades: 60GSM, 70GSM, and 95GSM. At the highest basis weight, the product brings durability and strong absorbency to heavier cleaning applications in either a wet or dry state. The two lighter basis weight grades offer versatility for medium to heavy cleaning tasks.  

The GENESIS® 35GSM with, for example, a diamond pattern is intended for lighter duty applications. Despite being a lighter product, it is still dimensionally strong with a substantial texture, ensuring no compromise in cleaning performance. 

GENESIS® products are most known for their: 

  • High sustainable content from a wood pulp base 
  • Composite structure for exceptional fluid management 
  • Hydratexture® formation for strong surface contact and particle pick-up  
  • Dimensional strength and durability  

GENESIS® is low linting nonwoven with excellent strength and lotion management abilities.

GENESIS® Pro is a pulp and synthetic fiber nonwoven for general purpose professional use. Durable, absorbent and bulky wiper is a reliable choice.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order bioeconomy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.