JYVASKYLA, Finland
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November 23, 2022
(press release)
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The Cyclus unisex parka jacket is the first product from Spinnova and Halti’s partnership, and the newest addition to Halti’s urban Kallio® collection. The water resistant and windproof parka is made from SPINNOVA® fibre and cotton and has been dyed with imogo’s hi-precision dyeing technology. This is the first product to make use of both Spinnova and imogo’s technologies. The parka will be available for purchase in spring 2023. Finnish outdoor brand Halti has revealed the first product made from SPINNOVA® fibre – a water resistant and windproof parka fashioned from SPINNOVA® and cotton. The Cyclus unisex parka is part of Halti’s newly launched Kallio® by Halti collection, featuring timeless pieces that are fit for urban environments but carry the same high-performance qualities as all of Halti’s outdoor apparel. The parka jacket will be available for purchase in spring 2023. “We have extremely high criteria for all the materials we use at Halti: not only do we look for recyclability and sustainability, but the materials we use must withstand wear and tear, protecting their users from wind and horizontal rain. It is fascinating to use new materials and learn how they work in practice. Our long-term aim is to make products such as the Cyclus unisex parka widely available to consumers, becoming wardrobe staples for everyday wear. Knowing that SPINNOVA® doesn’t compromise on performance or sustainability makes them a natural partner for us to work with,” says Halti’s CEO Aki Kuusilehto. The Cyclus unisex parka combines two next-generation technologies in its production: made from SPINNOVA® fibre, the parka has also been dyed with Swedish textile technology company imogo’s hi-precision dyeing technology. imogo's patented technology is highly resource efficient, decreasing energy, chemical and water use by over 90% compared to conventional jet dyeing. The production process of SPINNOVA® fibre uses minimal water and zero harmful chemicals and the fibre is fully biodegradable and circular. Spinnova announced their partnership with imogo in July 2022. As two thirds of a garment’s CO2 emissions are typically caused by material production, dyeing and treatment, replacing traditional textile processing methods with new technologies such as Spinnova and imogo’s presents a real opportunity for fashion brands looking to decrease their carbon footprint – as well as their water and chemical use. “Halti and imogo are both examples of strong Nordic brands that are constantly pushing the boundaries of creativity, performance and sustainability. We’re excited to deepen our partnership with both companies and can’t wait for the Cyclus unisex parka to hit the stores,” Spinnova CEO Kim Poulsen adds. This product launch is integral part of Spinnova’s commercialisation journey. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable SPINNOVA® fibre annually by 2031-2033 – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.
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