Avery Dennison announces biobased content certification for the majority of its rubber-based hotmelt adhesives by European certifying body TÜV Austria; recognition means adhesives contain at least 20% renewable raw materials

Sample article from our Bioeconomy

Oegstgeest, Netherlands , January 19, 2023 (press release) –

Avery Dennison Labels and Packaging Materials Europe is pleased to announce that the vast majority of its rubber-based hotmelt adhesives have been certified for bio-based content by renowned European certifying body TÜV Austria. The certification guarantees that these adhesives contain a minimum of 20% renewable raw materials, and reflects the company’s commitment to continue using renewable content in its products.
Demand for products based on renewable raw materials is growing, thanks to increased environmental awareness among consumers. Rubber hotmelt adhesives, used in applications such as shipping and logistics, are no exception. TÜV Austria offers its “OK biobased” certification as an independent guarantee of the percentage of renewable content in products. Products can be certified as one-, two-, three-, or four-star bio-based, depending on their content.

The new certification applies to 98% of Avery Dennison’s rubber-based hotmelt adhesive volume. Most adhesives, such as S2045N, S2047N, and TS8000, received the 2-star certification (guaranteed minimum of 40% renewable content), while adhesives S2065N and C2075N received a 1-star certification (minimum of 20% renewable content). Note that the adhesive formulations remain unchanged.

“Getting this certification reflects our ongoing efforts to become a more sustainable supplier,” says Maarten Zubli, Marketing Manager Paper and Variable Information Products at Avery Dennison. “More importantly, it will help us support brand owners in their own journeys to become more sustainable by raising awareness of opportunities to use bio-based adhesives in their packaging.”

Alena Maran, Avery Dennison's Director of Marketing Strategy and Sustainability, adds: 

“Increasing our use of recycled and renewable content is a major pillar of our sustainability strategy. This certification demonstrates our commitment to developing even more sustainable solutions and doing our part to advance the circular economy.”
For more information about the certification or the relevant hotmelt adhesives, please contact your local sales representatives.

Avery Dennison hotmelt adhesives get TUV certification
Avery Dennison hotmelt adhesives get TUV certification

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

About TÜV AUSTRIA Belgium

TÜV AUSTRIA Group employs more than 2000 experts working with clients in over 20 countries. The group’s TÜV AUSTRIA Belgium branch offers certification and inspection in the field of pressure, non-destructive testing, playground, and bioplastics. Learn more at www.tuv-at.be.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order bioeconomy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.