Symrise to acquire high-end fragrance house SFA Romani, perfume house Groupe Neroli, both based in France's Grasse area; Symrise aims to strengthen Fine Fragrance division with creation centers, sales and marketing teams, production capacities in region

Sample article from our Beauty & Personal Care

March 22, 2022 (press release) –

— Binding offer submitted to owners of SFA Romani 
— Additionally, full acquisition of Groupe Neroli planned to strengthen ties with this company also
— Intention to build a strong player in the Grasse area 
— Complementary acquisitions with focus on broadening customer base and access to natural fragrance ingredients
— Closing expected in Q2 2022 

Symrise has submitted a binding offer to acquire 100 % of R. Romani - Société Française d’Aromatiques (SFA Romani), a high-end fragrances house. In addition, Symrise submitted a binding offer to fully acquire Neroli Invest DL (Groupe Neroli). Both companies are based in the Grasse area in France. With these transactions, Symrise intends to reinforce its fine fragrance presence in southern France, strengthen its competitiveness in the creation of fragrance compositions and broaden its presence in key countries in Europe, Africa and the Middle East. The combined annual sales of SFA Romani and Groupe Neroli amount to more than €40 million. The closing of the transactions is expected in Q2 2022, subject to approval of respective bodies and consultations of the works councils. The parties agreed to keep the purchase price confidential.

“These two acquisitions represent another step forward in strengthening Symrise's fine fragrance business and are fully in line with our strategic objective to accelerate our growth in this business area”, said Ricardo Omori, Global SVP Fine Fragrance of Symrise AG. “With the transactions, we increase our access to high-quality natural ingredients, expand our customer base and strengthen our competitiveness through greater agility as well as a significantly enlarged fine fragrance team in the historical birthplace of perfumery in Europe, Pays de Grasse.”

The combination of these two recognized players with Symrise’s Fine Fragrance division offers unique opportunities for the customers as well as the employees of SFA Romani and Groupe Neroli. Symrise intends to build a strong player in the Grasse area with a new growth platform including creation centers, sales and marketing teams, as well as production capacities.

SFA Romani, founded in 1963 in Grasse, is internationally recognized for its choice of the finest natural raw materials, its craftmanship in fragrance creation and the quality of its compositions. In almost 60 years, the company has developed unparalleled know-how in high-end fragrance compounds. The company's strong reputation is based on excellent knowledge of the markets and proximity to its customers. SFA Romani is running a combined development and production site in Saint-Cézaire, Pays de Grasse. Symrise would acquire SFA Romani from its current owners, the Romani-Caruso family, Keensight Capital and Sofipaca.

“We are very proud of all that SFA Romani has achieved in 60 years as an independent company. We embody unparalleled know-how and quality in high-end fragrance compounds from Grasse. We are confident that the company and our brand will continue to flourish as part of the Symrise family,” said Viviane and Charles Romani-Caruso SFA Romani founders. “Joining Symrise is a unique opportunity for SFA Romani to take our business to new heights. We complement each other very well and both companies will benefit from each other to achieve our common goal of creating the fine fragrances of tomorrow.”

Groupe Neroli consists of the companies Creations & Parfums and Floressence, both founded in the mid-1980s in St. Cezaire within Pays de Grasse. Floressence was acquired in 2017 and merged with Creations & Parfums in 2021. To build a strong position in natural fragrance ingredients, Groupe Neroli established long-term partnerships with local farmers for the sustainable cultivation of flowers in the Grasse area. Last November, Symrise had already announced a joint venture with Groupe Neroli. Now, the company decided to fully acquire the shares.

“We are very pleased about the offer to join such an important Group as Symrise. Customers and employees of Neroli will be in very good hands which will be most important for me”, said Christian Dussoullier, CEO of Neroli group.

About SFA Romani:

Founded in 1963 by the perfumer Rodrigue Romani, SFA Romani is a family-owned fragrance house specialized in high-end fine fragrance products. The company maintains its own creative resources as well as production sites in the Grasse area. SFA Romani has always been recognized for its choice of the finest raw materials, the creativity of its perfumers, and the quality of its compositions. Excellent knowledge of its markets and attention to client needs have guaranteed its reputation.

About Groupe Neroli:

Groupe Neroli was formed by the merger of perfume houses CREATIONS & PARFUMS and FLORESSENCE. Created in the 1980s, in the Grasse area - Saint-Cézaire-sur-Siagne, in the South of France, the two brands are built on the savoir-faire of beautiful raw materials, from the cultivation of natural ingredients to their transformation, offering their domestic and international clients high quality fragrance compositions. As independent group with a family shareholder base, it brings together passionate experts of the perfume industry with the pure “Pays de Grasse” tradition promoting its craftmanship worldwide.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order beauty & personal care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.