CINCINNATI
,
June 29, 2022
(press release)
–
The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Arbysshop.com Old Spice and Arby’s have joined forces to tackle the meat sweats with the long-lasting sweat protection of Old Spice Sweat Defense Dry Spray. No longer will you live in fear of that treacherous moment halfway through a delicious Arby’s Half Pound Roast Beef Sandwich when the dreaded meat sweats strike with a vengeance. To defeat it once and for all, you need the limited-edition Meat Sweat Defense kit now available at Arbysshop.com/products/meat-sweat-defense-kit. Old Spice and Arby’s have joined forces to tackle the meat sweats with the long-lasting sweat protection of Old Spice Sweat Defense Dry Spray. The exclusive partnership features a hilarious new ad and a limited-edition kit featuring a custom roast beef sweat suit and Old Spice Sweat Defense Dry Spray now available on Arbysshop.com while supplies last. (Photo: Old Spice) The key defense against the meat sweats is…drumroll please…the Old Spice Sweat Defense Dry Spray with its 24/7 sweat and odor protection! Each Meat Sweat Defense Kit is equipped with two dry sprays in popular scents that protect guys from the meat sweating potential of the Half Pound Roast Beef Sandwich. But that’s not all! Alongside the dry spray will be a one-of-a-kind viral-worthy roast beef-patterned Meat Sweat sweatshirt and sweatpant with a co-branded towel and headband. For those who can’t get their hands on the limited-edition kits, Old Spice and Arby’s legendary commercial creative minds came together to create an iconic new advertising spot featuring the Old Spice Guy, Isaiah Mustafa, and the iconic Arby’s Voice. The spot was directed by Ruganzu “Riggs” Howard and produced by Wieden+Kennedy and Fallon. Fans everywhere will be able to check it out on YouTube, Facebook, Instagram and TikTok. “A collaboration between Old Spice and Arby’s to solve the age-old problem of the notorious meat sweats that we’ve all faced at some point was a perfect match,” said Matt Krehbiel, Old Spice vice president at Procter & Gamble. “Old Spice continues to look for ways to leverage signature humor and unexpected partnerships that remind them of the importance of long-lasting protection, even if it’s after eating a Half Pound Roast Beef Sandwich.” The mountainous Half Pound Roast Beef Sandwich isn’t the only place the Old Spice has been lately. This beef-tastic brouhaha began this past week when the Old Spice Guy made his presence known on the streets of New York, handing out Sweat Defense dry sprays, Arby’s gift cards and these Meat Sweat Defense kits. Decked out in an Old Spice and Arby’s SUV, the Old Spice Guy even ended up at the Meatpacking District to tell them that Arby’s has the meats. “Whether you are scaling a Meat Mountain or a Half Pound Roast Beef, Arby’s is thrilled that our guests have access to this innovative solution that helps them fully enjoy the Meats, while avoiding the Sweats. We are big fans of Old Spice’s products and creativity, and it was a no-brainer to have a little fun with them on this program,” said Jim Taylor, Arby’s President. The Meat Sweat Defense kits are now available online at Arbysshop.com/products/meat-sweat-defense-kit for $60 (limited quantities available). About Old Spice Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant and deodorant brand for guys in the United States. Old Spice offers a complete product portfolio for today’s evolving needs, including anti-perspirants, deodorants, body washes, body sprays, shampoos and hair stylers. Check Old Spice out at www.oldspice.com, Facebook (http://www.facebook.com/OldSpice), Twitter (@OldSpice) and Instagram (oldspice). About Arby’s Arby’s, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,300 restaurants in seven countries. The brand is headquartered in Atlanta, Ga. For more information, visit Arbys.com Multimedia Files: Old Spice and Arby’s dropped a limited-edition Meat Sweat Defense Kit to defeat the dreaded meat sweats. Each Meat Sweats Defense Kit is equipped with a one-of-a-kind viral-worthy roast beef-patterned Meat Sweat sweatshirt and sweatpant, a co-branded towel and headband, and two dry sprays that protect guys from the meat sweating potential of the Half Pound Roast Beef Sandwich. It is now available at ArbysShop.com while supplies last. (Photo: Old Spice)4.83 MB Old Spice and Arby’s have joined forces to tackle the meat sweats with the long-lasting sweat protection of Old Spice Sweat Defense Dry Spray. The exclusive partnership features a hilarious new ad and a limited-edition kit featuring a custom roast beef sweat suit and Old Spice Sweat Defense Dry Spray now available on Arbysshop.com while supplies last. (Photo: Old Spice)16.37 MB 
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
