Laneige rolls out global campaign for Water Bank, its skin solution designed to build the ultimate skin moisture barrier; its Water Bank Blue Hyaluronic Cream has ultra compact blue hyaluronic acid to provide non-sticky moisturizing effect, firmer barrier

Sample article from our Beauty & Personal Care

March 10, 2023 (press release) –

  • Simultaneous global promotion spotlighting the “Ultimate Barrier” of Water Bank, LANEIGE’s bestseller.

Functional beauty brand dedicated to presenting new beauty experiences, LANEIGE, kicks off a global campaign for Water Bank, a skin solution designed to build the Ultimate Barrier.

Under the theme of ‘Water Bank Ultimate Barrier’, this global campaign is intended to express oneself that start from firm and healthy looking skin by improving skin moisture barrier. The campaign includes a variety of content, such as interviews with influencers from Korea, Indonesia, Thailand, Vietnam, China and the US, as well as the “Ultimate Barrier Challenge” on Instagram Reels and TikTok. A series of product promotions will be available starting from March 2 and the main video will be revealed today (March 6) via LANEIGE social media channels.

Meanwhile, LANEIGE Water Bank Blue Hyaluronic Cream has become a bestseller since its first release in 2002, selling over 13 million products in Korea and international markets. The Cream, featuring ultra compact blue hyaluronic acid, penetrates the skin quickly and deeply for a non-sticky moisturizing effect and a firmer barrier. The brand’s patented Blue Hyaluronic Acid helps strengthen skin moisture barrier and helps to relieve inner-skin dryness to the 10th layer of the stratum corneum. Temporary red skin tone induced by external factors can also be reduced by up to 92%. Along with Blue Hyaluronic Acid, this skin barrier strengthening formula is additionally powered by beta-glucan, panthenol and ceramide.

Users can enjoy stronger benefits by pairing this product with Water Bank Blue Hyaluronic Serum, a fast-hydrating serum that helps to immediately elevate the skin’s moisture level by at least sixfold with continued usage. The serum made of Blue Hyaluronic Acid and peptide helps improve the skin elasticity in addition to having a skin barrier strengthening effect.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Beauty & Personal Care Coverage
See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order beauty & personal care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.