May 10, 2023
(press release)
–
Kao's professional Salon brand Goldwell, a global leader in hair colour innovation, introduces Topchic Zero, the newest addition to the iconic permanent in-salon color, Topchic. The conscious, caring and ammonia-free formula allows stylists and consumers to feel good about more than just the color result.
Based on almost 50 years of Kao‘s expertise in hair colour performance, Topchic Zero offers salon partners
a best-performing and responsible colour range:
● Offering an incredibly natural, reliable grey coverage – up to 100%
● Delivering natural looking, even color results with the trusted durability of Topchic
● Providing smooth and amazingly shiny hair with up to 2x more shine*1
● Created with a vegan*2 formula that contains up to 94% naturally derived ingredients*3
● Designed with 27 compact, yet versatile shade options that allow maximum creativity and maintains the hair’s healthy look and feel
● Enriched with acai extract, a powerful antioxidant and natural remedy against hair breakage
● Infused with white tea essence, known for intensified conditioning effects and natural moisture
● Offering maximum hair protection during the coloring process or color service thanks to the patented IntraLipid and BondPro+ Technology*4
● Formulated with 0% ammonia, silicones, ethanol, or animal-derived ingredients
Topchic Zero is a responsible choice, from the drain safe formula that is up to 98% biodegradable*5 to the sustainably and responsibly sourced packaging that is made from up to 100% recycled and recyclable materials.
*1 Vs. untreated hair.
*2 Free from animal-derived ingredients.
*3 Varies per shade. According to ISO16128 (including water).
*4 Included in Goldwell System Developer Lotion.
*5 Varies per shade. Based on all ingredients according to OECD guidelines and water.
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