August 16, 2022
(press release)
–
T H E U N S E E N Beauty combined their innovative ideas and ingredients with the expertise of Schwarzkopf Professional to create a truly innovative product. The result is COLOUR ALCHEMY, inspired by colours found in nature but designed with science, an innovative formula delivered in the form of five prismatic, colour-changing hair dyes. "To me true Alchemy melts together collaboration and curiosity to discover something truly new. Together with SKP we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create." The COLOR ALCHEMY collection is inspired by the bright iridescent colours found in nature developed with a view to transform colour services. The specialist crystal formula replicates the visual effect of ‘structural colour’ a natural colour phenomenon found only in nature such as a peacock feather or the shell of a Scarab beetle. Unlike static pigmented colour, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature. Always striving to be at the very forefront of innovation and trend-led product development, Schwarzkopf Professional collaborated with T H E U N S E E N to transform the hair category. COLOUR ALCHEMY reveals prismatic colours that have never been seen on hair before and that don’t require pre-lightening or bleaching treatment, even on the darkest hair base the temporary colour takes effects instantly. Hairdressers and Customers alike can now create unique colour in tonal spectrums with no damage to the hair or scalp. COLOUR ALCHEMY: THE FORMULAS Housed in dark and minimalistic packaging, COLOUR ALCHEMY has an alchemical feel. Using black on black materials with a crafted visual appearance that offers tactile sensations – this air of mystery is both enticing and exciting. The colour collection is inspired by the transformational phases of Alchemy developed to transform colour services into artisanal magic across five prismatic, colour-changing shades: COLOUR CHANGING TRIGGERS COLOUR ALCHEMY: THE DIGITAL Witness true COLOUR ALCHEMY magic online via Schwarzkopf Professional's website: schwarzkopfpro.com/colouralchemy and across digital channels. Follow @schwarzkopfpro and @theunseenbeauty Instagram with the #doyousee / #schwarzkopfpro hashtags on social media for inspiring product imagery, AR filters, step-by-steps and exclusive live interviews with Lauren Bowker, Founder of THEUNSEEN and Lesley Jennison, Schwarzkopf Professional's Global Ambassador. COLOUR ALCHEMY will be available from May 2022. About T H E U N S E E N Beauty:
Lauren Bowker, Founder of THEUNSEEN
Visible applied colour: none
Prismatic colour change: solar orange, jasmine green, lapis blue
Suitable for bases: 1-3
Visible applied colour: petrol blue
Prismatic colour change: peacock green, cyanine blue, ultraviolet
Suitable for bases: 1-4
Visible applied colour: iris purple
Prismatic colour change: clover green, flame orange, imperial violet
Suitable for bases: 3-6
Visible applied colour: azalea pink
Prismatic colour change: emerald green, cobalt blue, ruby purple
Suitable for bases: 4-6
Visible applied colour: amber red
Prismatic colour change: burnt orange, pollen yellow, ultraviolet
Suitable for bases: 4-6
Born in October 2021, with the aim of revealing to the world what it cannot see for itself, T H E U N S E E N Beauty is a brand that is changing the conversation by setting the myth, methods and materials of beauty on fire. The brand is made up of beauty pioneers powered by material science and at the helm internationally celebrated founder Lauren Bowker – who promises to spark a beauty revolution.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
