Estee Lauder Cos. promotes Tara Simon to Global Brand President of Too Faced, effective July 1; co-founders Jerrod Blandino and Jeremy Johnson will depart the brand for new endeavors, effective June 30

Sample article from our Beauty & Personal Care

May 6, 2022 (press release) –

Today, The Estée Lauder Companies (“ELC”) announced the following updates to the Too Faced leadership team:

  • Tara Simon will be promoted to the role of Global Brand President, Too Faced, effective July 1, 2022. She will continue to report directly to Fabrizio Freda, President and Chief Executive Officer, ELC.
  • Jerrod Blandino and Jeremy Johnson, Co-Founders, Too Faced Cosmetics, will depart the brand to embark on new entrepreneurial projects and endeavors, effective June 30, 2022.

“Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” said Fabrizio Freda. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”

Please read additional details below.


Tara Simon Promoted to Global Brand President, Too Faced

Tara’s promotion to Global Brand President recognizes her exceptional leadership in creating a global strategic framework to take Too Faced into the future while executing a winning strategy today. Known for her collaborative, inclusive leadership style and strong business acumen within the areas of consumer-focused brand development and management, sales and marketing, merchandising and emerging brands, Tara has returned the brand to sales growth during a global pandemic. In the two years since Tara joined the brand, Too Faced has maintained its first mover status, successfully launching in new channels of distribution in North America, including at ULTA Beauty at Target, where it ranks among the top four brands in sales since opening and in Sephora at Kohl’s, where it is the number two ranked brand according to sales since opening. Within the Too Faced organization, Tara has focused on driving team development, engagement and, together with Jerrod and Jeremy, has continued to build the brand’s unique culture and vision.

In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup.

Prior to joining Too Faced and ELC as Senior Vice President/General Manager, Too Faced, in 2020, Tara built an incredible career with ULTA Beauty, where she most recently served as Senior Vice President of Merchandising, Prestige Beauty.


Jerrod Blandino and Jeremy Johnson, Co-Founders, Too Faced Cosmetics, to Depart Brand

Twenty-four years after founding the iconic Too Faced brand, and after six years as part of The Estée Lauder Companies’ family, Jerrod Blandino and Jeremy Johnson will depart the brand and company effective June 30, 2022 to pursue other opportunities. As visionary creatives and entrepreneurs, Jerrod and Jeremy are looking forward to the next phase of their journey, as they will continue to leverage the founder spirit that has driven the success of all their endeavors. 

Jerrod and Jeremy began their careers behind the counter of the Estée Lauder brand, where they quickly discovered the transformative power of makeup. Their unique artistry experience combined with their powerful entrepreneurial spirit inspired them to create a brand that celebrates individuality and sparks joy. Today, Too Faced remains driven by this same vision, and is recognized as one of the most dynamic makeup brands in the world delivering products that inspire playfulness and purpose, fueled by a culture of innovation, creativity, and fun.

“Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary,” said William P. Lauder, Executive Chairman, ELC. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order beauty & personal care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.