Clariant Actives, Natural Origins launch two formulations under new Joyologist concept to promote wellness and happiness; Feel-Good Magic Stick is a water-based facial skin stick, Forget-It-All Relaxing Mask is applied to skin at the end of day

Sample article from our Beauty & Personal Care

MUTTENZ , April 7, 2023 (press release) –

  • “Feel-Good Magic Stick” and “Forget-It-All Relaxing Mask”, two natural formulations under Clariant’s new “The Joyologist” concept
  • Products complement daily routine, bringing joy to the skin and mood
  • New formulations contain Clariant’s exciting active ingredients – Rootness® Mood+ and Beracare CBA
  • The Joyologist helps consumers with natural solutions that can enhance wellness and happiness

Today, the search for holistic wellness is flourishing as consumers focus on mental health and solutions that can help inspire them to relax and feel happy. As part of this growing trend, Clariant Actives and Natural Origins has created two formulations to promote inner wellness.

The Feel-Good Magic Stick and Forget-It-All Relaxing Mask are formulations developed as part of Clariant’s new “The Joyologist” concept, focused on delivering a multi-sensory experience to consumers for mood enhancement and relaxation. Both formulations complement a daily routine.

“Based on a Beautystreams report titled Joyology 2021-2026, consumers believe that beauty care can help them feel happier and more confident. Among 29 potential sources of happiness measured, 55% of people across the world said they are most likely to derive “the greatest happiness” from health and physical wellbeing. This inner wellness can further increase if personal care products are also aligned with their concerns for safety and the conservation of nature,” said Flávia Igreja, Global Marketing and Formulation Manager for Actives and Natural Origins.

The “Feel-Good Magic Stick” is a water-based facial skin stick that provides a relaxing, fresh effect at any moment of the day for a well-being push. Aqueous gels provide cooling sensations to the skin thanks to their water-based formulation and the gel in the “Feel-Good Magic Stick” has a lightweight, non-greasy texture that absorbs quickly into the skin, leaving it feeling soft and hydrated.

The formulation is based on Clariant’s new active ingredient Rootness Mood+ that reproduces the natural benefits of light to revitalize the skin and enhance the mood. Sourced from Sanguisorba officinalis, a plant used in traditional Chinese medicine, it is derived from environmentally friendly plant-milking technology.

As an ideal complement to the Feel-Good Magic Stick, the “Forget-It-All Relaxing Mask” is applied to the skin at the end of the day. Offered in a multi-sensorial relaxation set, which includes a scented candle and relaxing playlist, the facial care mask has a soft texture that leaves skin feeling relaxed and soothed.

Its key active ingredient is Beracare CBA, a complex blend in which copaiba oil’s tremendous potential is boosted by passion fruit oil. Beracare CBA, which is sourced responsibly from renewable resources in the Amazon, offers an alternative to Cannabidiol (CBD), soothing sensitive skin by targeting the skin’s endocannabinoid system.


We at Clariant are aware of our responsibility. Our purpose »Greater chemistry – between people and planet« describes the role we can play in the world if we align our thinking and all future decisions with it.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Beauty & Personal Care Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order beauty & personal care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.