Boots returns as Love Island's official beauty partner for third series in a row; Boots will stock products across makeup, fragrance, skin care, dental, toiletries and Soltan sun protection, add brands like Shark, Elemis, Giorgio Armani, Sol de Janeiro

Sample article from our Beauty & Personal Care

January 9, 2023 (press release) –

Boots is returning to the Love Island villa as official beauty partner for the third series in a row. The new series, returning to screens on 16th January, will see singletons soaking up the South African sun with all the beauty must-haves they need to look great and turn heads.

Boots is stocking the villa with even more beauty treats than before, across 13 categories including make-up, fragrance, skincare, dental, toiletries, as well as leading sun protection brand Soltan.

Brands entering the villa for the first time include Shark, Elemis, Giorgio Armani and Sol de Janeiro, as well as many more! Boots has the inside track on the beauty brands and products that are favourites with the new islanders, and will be exclusively revealing what they are using in the villa this series. Watch this space!  

To celebrate the launch of the new series of Love Island, Boots has rounded up some of the villa beauty favourites from Love Island Summer 2022. You can still get your hands on a wealth of beauty favourites to achieve a winter glow on the Boots Love Island hub

Alice Rafferty, Head of Premium Beauty and Fragrance at Boots, predicts what products are likely to be popular with viewers this Winter: “This series we expect customers to love fake tan, as they look to recreate the healthy-looking glow of the islanders, with new brands such as Filter by Molly Mae. 

“Skincare regimes are also likely to be popular, as viewers aim to achieve flawless skin and glowing complexions. Exciting new arrivals such as the Liz Earle Smooth & Glow Tonic and Moisturiser and The Ordinary Eye Serum will undoubtedly turn heads in the villa dressing room. New brands such as Elemis, Giorgio Armani and Sol de Janeiro are likely to also steal the show.” 


*Calculated by sales on from 24.04 – 05.06 compared to 06.06.22 – 18.07.22

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Dan Rivard
Dan Rivard
- VP Market Development -

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