A comprehensive view of social media/social commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Pepsi launches new TikTok campaign featuring actor Lindsay Lohan promoting 'pilk,' a combination of soda and milk; Pepsi launched the Christmas-themed campaign with the hashtag #PilkandCookies

McDonald’s is trialing reusable containers at its French restaurants as the EU considers slashing single-use plastic waste; the containers caught the eye of French President Emmanuel Macron, who retweeted a picture of them

Shopping platform Motom says it is the first to allow creators to launch storefronts where all of their content from TikTok, Instagram, YouTube can be made shoppable in one place; platform boasts over 250,000 monthly shoppers

Tampax issues apology for now-deleted tweet that received backlash on Twitter from users who felt the ad was demeaning; tweet was a spin on a well-used meme, saying 'You're in their DMs. We're in them. We are not the same'

Representatives of TikTok and a creator of literary content spoke at Guadalajara International Book Fair about the power of BookTok, the new community of readers that continues to grow on the social media platform

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