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Recent Articles

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No7 enters Healthy Skin category with new Derm Solutions range and in-store consultation services; nine-product range includes five dermatologist-approved cosmetic skin-care products and four targeted treatment solutions for specific concerns

AI-powered conversational commerce can aid DTC beauty brands improve digital retail platforms through interactive, customized marketing efforts, real-time personalized product answers and recommendations, ability to complete checkout and payments via text

Luxury sneaker brand Athletic Propulsion Labs partners with AI-powered fitting platform True Fit to boost e-commerce performance; so far, APL says True Fit's personalized recommendations have seen company grow its revenue by 2%, reduce its returns by 15%

Revieve shares case study with Super-Pharm, Israel's leading pharmacy and beauty retailer; Revieve's Enterprise Beauty Platform helped Super-Pharm boost sales and engagement, marketing ROI, unlock opportunities for monetization, consumer data acquisition

U.S. brands continue to invest in direct mail marketing to acquire customers, Winterberry Group finds, with direct mail expenditures expected to exceed US$39.3B this year; brands widely embrace omnichannel philosophy, integrating digital and traditional

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