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Recent Articles

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L'Oreal Mexico will apply pilot model to increase number of saleswomen in e-commerce; company expects to add at least 20,000 saleswomen or beauty specialists by end of 2022 in its mass consumption division that includes Maybelline, L'Oreal Paris brands

Maybelline New York, web novel platform Wattpad launch second annual #BraveTogether campaign, which invites Wattpad's Gen Z community to elevate, celebrate stories of bravery, empathy around mental health issues; campaign will donate to nonprofits

Maybelline New York debuts Super Stay Vinyl Ink Liquid Lipcolor, a new longwear lipstick said to last up to 16 hours; product available in 10 shades, with additional five rose tones available exclusively at Target in May before expansion in June

Maybelline New York, Seventeen partner with livestream commerce company talkshoplive for Gen Z-targeted event on April 20; live how-to video will create prom beauty looks, allow viewers to buy directly within the livestream, with Walmart fulfilling orders

Real Simple magazine announces winners of 2022 Smart Beauty Awards for 10 multipurpose skin, hair, makeup, SPF products under US$25; brands include Benefit, MyKirei by Kao, L'Oreal Paris, Cocokind, Maybelline, RoC, Pantene, Garnier, Tarte, Neutrogena

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