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Recent Articles

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L'Oreal Professionnel Paris will be hosting the grand finale of its pro hair competition, the International Style and Color Trophy in Paris, featuring the winners of the national finales held in participating countries in August

L’Oreal Paris adds Paralympic fencing champion Bebe Vio Grandis as brand's new spokeswoman; brand says Grandis is an emblem for overcoming hardship and embracing resilience

L'Oreal Paris introduces Men Expert One-Twist Hair Color, its first permanent hair color technology for men to cover gray hairs; product provides undetectable gray coverage in five minutes that lasts up to six weeks, available in seven shades

L'Oreal Mexico will apply pilot model to increase number of saleswomen in e-commerce; company expects to add at least 20,000 saleswomen or beauty specialists by end of 2022 in its mass consumption division that includes Maybelline, L'Oreal Paris brands

L'Oreal named world’s most valuable cosmetics brand on Brand Finance Cosmetics 50 2022 report, valued at US$11.2B, up 10% from last year; Estee Lauder, Gillette, Nivea and Guerlain round out the top five most valuable cosmetics brands

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