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L'Oreal named world’s most valuable cosmetics brand on Brand Finance Cosmetics 50 2022 report, valued at US$11.2B, up 10% from last year; Estee Lauder, Gillette, Nivea and Guerlain round out the top five most valuable cosmetics brands

L'Oreal Paris launches EverPure Simply Clean Collection exclusively at Target, the brand’s first sulfate-free hair-care line featuring essential oil fragrance; vegan line has shampoo and conditioner that are free of salts, parabens, synthetic fragrances

L'Oreal and Indian e-commerce company Myntra launch L'Oreal Professional Products Division, a new section on the platform that highlights specialized, salon-inspired hair-care solutions; range will include L'Oreal Professionnel Paris, Matrix and Biolage

L'Oreal Paris USA launches its 2022 Women of Worth program, calls on Americans to nominate 10 women, each of whom will receive funding, mentorship, national platform to amplify, grow their grassroots nonprofits, philanthropic efforts

Real Simple magazine announces winners of 2022 Smart Beauty Awards for 10 multipurpose skin, hair, makeup, SPF products under US$25; brands include Benefit, MyKirei by Kao, L'Oreal Paris, Cocokind, Maybelline, RoC, Pantene, Garnier, Tarte, Neutrogena

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