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Kao-owned skin-care brand Kanebo touts Douyin as best live commerce platform to raise brand awareness in China; brand aims further boost growth with festive Lunar New Year packaging for its new facial wash, Comfort Stretchy Wash, launching Dec. 22

KANEBO to launch limited-edition packaging of its COMFORT STRETCHY WASH for Lunar New Year 2024; design superimposes the Chinese character for ‘dragon,’ plus an illustrated dragon powerfully rising through the water to express good luck, good fortune

Kao's prestige brand Kanebo unveils Kanebo Comfort Stretchy Wash, a facial wash with limited-edition package design for Lunar New Year 2024; the design superimposes the Chinese character for 'dragon,' the Chinese zodiac sign for 2024

Kao's SENSAI skin-care brand will launch an enhanced edition of its Ultimate line from September; brand will also open flagship store in Shanghai this year as part of plans to grow its presence in China and the rest of Asia

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