July 8, 2022
(press release)
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Triumph announces the acquisition of the electric motorcycle manufacturer OSET Bikes, as part of their wider plan of offering a full range of off-road motorcycles and nurture a new generation of motorcycle riders. Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another exciting step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles. Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET have been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains. The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel. Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect staring point to develop their passion and dreams. OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards. Nick Bloor – Triumph CEO “We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition. Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world. Ian Smith – OSET Bikes CEO “When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET” – END – For further information contact: Notes to Editors First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance. With more than 81,500 motorcycles delivered in calendar year 2021, and over 700 dealers across the world, Triumph is the largest British motorcycle manufacturer. This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200 and epic Tiger 900, world leading Rocket 3 R and GT, high performance Street Triple 765 RS, iconic Scrambler 1200, and the legendary Triumph Bonneville family updated for 2021, including the Bonneville Bobber, Thruxton RS, Street Twin, Street Scrambler, and the iconic Bonneville T120 and T100, plus an exciting and accessible A2 range of Triumph motorcycles. Triumph currently employs around 2000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India. The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Updated for 2021 with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today. Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 Supersports titles and World SuperSport racing, Isle of Man Supersports TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, and in 2022, with another victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765. Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all-time lap records and seven different winners from 15 races. Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship. In 2021 Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series. ABOUT OSET BIKES
Stefano Campaci (Global PR, Sponsorship Manager & Events Manager)
on Stefano.campaci@triumph.co.uk
ABOUT TRIUMPH
OSET Bikes was founded in 2004. The products are available in over 60 dealerships across the UK and are exported to over 25 countries. It has offices in the UK, USA and Taiwan. Its focus is the youth market and offers seven electric motorbikes, starting from 12.5 up to 24.0 wheel size, and includes an electric MX bike. OSET Cup events, which are designed to encourage kids to have fun on their bikes, are now available globally. Within 10 years OSET Bikes were taking the top 5 places in the Youth National Trials Series and have been regulars at The Goodwood Festival of Speed, MotoGP, World Superbikes and the Isle of Man TT.
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