NAPA Auto Parts teams with AAA to offer AAA Premium car battery, making it only aftermarket parts retailer to offer the battery; AAA mobile service has installed more than 25 million AAA-branded batteries since 1999

Sample article from our Automobile Industry

ORLANDO, Florida , May 17, 2022 (press release) –

AAA Premium Battery now available for purchase in NAPA stores across the country and online

NAPA AUTO PARTS and AAA are joining forces once again, this time to provide consumers with a first-rate solution for their vehicle battery needs. Building upon a 25-year relationship, NAPA is now the only automotive parts retailer in the country to offer the AAA Premium Battery, Power you can trust®. This latest offering is another example of how NAPA and AAA continue to work together to offer the best in automotive replacement parts, accessories, service and knowhow.

“The AAA Premium Battery provides a best-in-class solution for all our customers. We are especially excited about this partnership because AAA has a strong sense of community which resonates with our customers ranging from automotive service professionals, to those passionate about keeping their cars on the go,” said Marti Walsh, vice president of marketing, NAPA AUTO PARTS.

The AAA Premium Battery provides exceptional starting and reserve power, even under extreme service conditions. This battery is built for all-weather performance, including high cranking power in cold weather and a reinforced design that protects against heat, extending the life of the battery. Its design maximizes energy storage and power delivery and includes fortified posts, straps and welds that resist vibration damage and maximize current transfer.

“AAA has had the privilege of partnering with NAPA for over two decades to bring our members exceptional benefits for their automotive needs,” said Margaret Pittelkow, vice president, automotive for AAA. “We are excited for the opportunity to work together to bring a high-quality solution to NAPA customers with our AAA-branded battery.”

NAPA customers can rest assured that the AAA Premium Battery is backed by a three-year full replacement warranty. In addition, NAPA offers AAA Members benefits not available anywhere else, including $22 off the retail price when purchasing the AAA Premium Battery from NAPA.

AAA is not new to the vehicle battery space having installed over 25 million AAA-branded batteries through its mobile service since 1999. The AAA Premium Battery undergoes periodic quality testing at independent certified labs and by AAA’s in-house team of experienced engineers. These tests verify that the AAA Premium Battery meets or exceeds label specifications for power and capacity. Additional testing is also performed for vibration resistance, proper venting, zero leakage, durability and length of battery life.

To buy a AAA Premium Battery, visit your local NAPA store, NAPA AutoCare Center, AAA approved automotive repair center or online.

About NAPA AUTO PARTS

There are nearly 6,000 NAPA AUTO PARTS stores in the U.S. supported by a nationwide network of distribution centers and more than 560,000 available parts, accessories and supplies. The NAPA network extends to more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the U.S. With a reputation for quality parts, rapid availability and knowledgeable people, NAPA AUTO PARTS stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

Media Contact – NAPA AUTO PARTS: Carrie Lang, 773-490-1209

About AAA

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA provides roadside assistance, travel, discounts, financial and insurance services to enhance the life journey of 62 million members across North America, including 56 million in the United States. To learn more about all AAA has to offer or to become a member, visit AAA.com.

Ellen Edmonds
Manager, AAA Public Relations
eedmonds@national.aaa.com
407-444-8011

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