Avery Dennison Performance Tapes unveils new automotive electronics portfolio for OEMs, suppliers, including 20 pressure-sensitive adhesive products to attach printed, flexible electronics for interior, exterior automotive applications

Sample article from our Automobile Industry

PAINESVILLE, Ohio , June 9, 2022 (press release) –

Avery Dennison Performance Tapes today announced a new automotive electronics portfolio for OEMs and suppliers. The portfolio consists of products that are integrated into the components used on the interior and exterior of vehicles for applications, including: advanced driver-assistance systems (ADAS), user experience, lighting, and safety. The portfolio aligns with the broader automotive electrification trend to make cars safer, more efficient and connected, while providing drivers with a better overall experience.

“As the automotive industry continues to transition to electric and autonomous vehicles, numerous applications are required to help implement new technologies. Adhesion of printed and flexible electronics are needed for many automotive applications across the vehicle’s interior, exterior, and powertrain,” said Scott Krusinski, product manager - automotive & other transportation at Avery Dennison Performance Tapes.

The automotive electronics portfolio features more than 20 pressure-sensitive adhesive products for 12 applications. The portfolio offers solutions for interior and exterior automotive electronics applications.

Interior Applications
Wire harness securement, electronic mirror mounting, display mounting, seating detection sensor bonding, PTC heater bonding, seat heater bonding and steering wheel detection sensor bonding.

Exterior Applications
Gasket bonding, PTC heater bonding, vent bonding, sensor mounting and glare reduction.

To learn more about Avery Dennison Performance Tapes’ automotive electronics portfolio visit, www.tapes.averydennison.com/automotiveelectronics.

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