A comprehensive view of Customer Loyalty / Rewards Programs. This page highlights a small sample of our full coverage.
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Recent Articles

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Chick-fil-A to update some of the features on its One rewards program beginning April 4; point values for some rewards will increase, while the program will also feature more menu options for each tier

Euromonitor: Pandemic forges major reset for loyalty programs, which now include immersive experiences, gamified rewards, digital tools such as use of NFTs, blockchain, metaverse; crypto-based rewards seen as next-level development within loyalty schemes

Argus downgrades Bath & Body Works to hold from buy, citing economic uncertainty, online pressure on mall-based retail; positive developments include loyalty program, rapidly growing men’s business as company tests new forms and merchandising ideas

Subway announces return of its Footlong Pass, a sandwich subscription that unlocks 50% off a footlong sub every day for US$15 through the month of April; sandwich chain to offer 250,000 passes exclusively for its rewards members

Furtuna Skin, Ordergroove share case study detailing how Furtuna increased subscriber base by 103% in three months after migrating to Ordergroove's subscription solution; brand halved subscriber churn with loyalty incentives, doubled subscription revenue

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