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Recent Articles

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Gen-Z, millennial-loved fragrance brand DedCool launches online at Sephora with six of its best-selling scents; brand also creates laundry detergent and air freshener using its Taunt scent, expanding Sephora into two new product categories

P&G's Swiffer and Febreze home-care brands partner with Carrier Global to improve access to tools for healthier indoor air; efforts include education on how to maintain healthy homes, product innovation and integrated solutions

BBB National Advertising Division recommends P&G discontinue certain odor elimination claims across its Febreze line of home fragrance products; NAD concludes advertiser's sensory testing evidence was not a good fit for claims, P&G will appeal decision

D2C pet product company Pet Perennials launches new line for car air fresheners; line integrates animal designs with clever expressions with long-lasting scents and is available individually or monthly by subscription

Air care product company One Fur All expands distribution of Pet House line of 100% soy wax candles, room and car sprays through Pet Food Experts in the Pacific Northwest, Western and Mountain regions; products are made in USA, eliminate 99% of pet odors

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