Mission Produce announces launch of its 2023 campaign, 'Here for Good,' a global celebration of the company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment

Sample article from our Agriculture Industry

OXNARD, California , January 11, 2023 (press release) –

* Mission Produce, Inc. (“Mission”) a world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos and blueberries, today announced the launch of its 2023 campaign, “Here for Good,” a global celebration of the Company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment. “The ‘Here for Good’ campaign is our commitment to celebrating the good we stand for on a global scale,” said Steve Barnard , Chief Executive Officer and Founder. “Since 1983, Mission Produce has been ‘here for good’– the good of our workforce, the good of our communities and the good of the environment. And in line with our 40-year history, we’re here for the long run.” "In honor of Mission Produce’s 40-year anniversary, we are leveraging our far-reaching global presence to have a positive impact around the world," said Tim Bulow , President and Chief Operating Officer.

Original Press Release:

Oxnard, California , Jan. 10 -- Mission Produce, Inc. issued the following news release:

- Company to spread a positive impact across its growing global footprint throughout 2023

Mission Produce, Inc. (NASDAQ: AVO) (“Mission”) a world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos and blueberries, today announced the launch of its 2023 campaign, “Here for Good,” a global celebration of the Company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment.

“The ‘Here for Good’ campaign is our commitment to celebrating the good we stand for on a global scale,” said Steve Barnard , Chief Executive Officer and Founder. “Since 1983, Mission Produce has been ‘here for good’– the good of our workforce, the good of our communities and the good of the environment. And in line with our 40-year history, we’re here for the long run.”

The Company’s teams across North America , South America and Europe plan to participate in Mission’s year-long campaign. Anticipated events include workplace health and wellness efforts, community development activities, and environmental acts of service.

“In honor of Mission Produce’s 40-year anniversary, we are leveraging our far-reaching global presence to have a positive impact around the world,” said Tim Bulow , President and Chief Operating Officer. “We are embracing our strong Company values and drive for responsible growth to promote good in various forms. Our nutrient-dense avocados and mangos promote consumer health, while our efforts in the workplace, on our farms and throughout our surrounding communities aim to benefit the totality of our global footprint.”

“Mission has remained rooted in honesty, respect and loyalty since our humble beginnings,” added Barnard. “The Company began with a 35-foot office trailer and a pickup truck. Now our business spans 25 countries, our network includes 12 distribution centers and counting, and we’re farming more than 14,000 acres globally. Thanks to the hard work of the nearly 3,000 people in our Mission Produce family, in fiscal 2022 we sold more than 580 million pounds of avocados. Our impact has significantly grown, and we’re using that impact to give back to those involved in our mission to lead the avocado industry forward.”

The Company’s 40th anniversary is on June 1, 2023 . Follow the campaign on social media with the hashtag #HereForGood. 

Source: Mission Produce, Inc.

[Category: Social Media, Events, ESG, New Offerings]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Agriculture Industry Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order agriculture industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.