Promens receives PackTheFuture 2014 - Sustainable Plastic Packaging Award at Interpack for Slidissime airless cosmetic jar; Slidissime features tactile pump that incorporates new 'slide' gesture, enables accurate dispensing of cosmetic cream

Elyse Blye

KOPAVOGUR, Iceland , June 4, 2014 (press release) – Since its launch at the Luxepack show in Monaco in October Slidissime, a premium airless cosmetic jar from Promens, has taken the marketplace by storm. The highly innovative level of Slidissime was recognised by the industry when it received PackTheFuture 2014” – The Sustainable Plastic Packaging Award, at the Interpack exhibition in Dusseldorf earlier in May.

Slidissime is the first airless cosmetic jar with a tactile pump. This totally innovative pump is designed to incorporate the new “slide” gesture which is widely found in new tactile technologies such as the touch screens of pads and smart phones. The Slidissime airless jar enables accurate dispensing of cosmetic cream, now protected by an airless pouch, by a simple sliding motion of the finger. Slidissime is the only airless jar equipped with this innovative and sensual opening system. The “touch and slide” effect is close to the natural gesture of stroking. It is obtained by passing the finger over the tactile pump membrane. Slidissime is also the only prestige airless jar which protects the formula while sacrificing nothing of the jar’s elegance, nor the sensuality of the opening gesture. Slidissime has been widely acclaimed by female users who seek out clean and hygienic use and who like the soft touch of the pump as well as its accurate and economical dosage. Slidissime meets the requirements both of brands and formula inventors. It provides high protection for vulnerable formulas. The quantity of preservatives can therefore be reduced without detriment to active ingredients. The packaging eliminates leakage and provides easy and accurate dosage even for the most liquid or viscous formulas. The cosmetics market has welcomed Slidissime, recognizing its benefits for prestige skincare lines and dermo-cosmetic care ranges.

„PackTheFuture 2014” – The Sustainable Plastic Packaging Award.
The new PackTheFuture Award is based on an initiative of ELIPSO ‐ The French Plastic and Flexible Packaging Association and IK Industrievereinigung Kunststoffverpackungen e.V. – The German Plastics Packaging Association.

PackTheFuture 2014 focuses on promoting to the public the innovative and creative potential of all kinds of plastic packaging. Furthermore, the French‐German award offers an ideal opportunity for ELIPSO and IK members to advertise the sustainability of their own plastic packaging products.

During this first run of the Award 49 applications were handed in for the three following categories:

• Eco Design
• Product Protection
• Social Benefit

An independent Pre Jury with technical experts and a Grand Jury with a large scope (scientist, journalist, designer, recycling platform) have chosen the winning entries.

In addition to the awards received by Slidissime, Ecosolution, another Promens product was nominated in the EcoDesign category.

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