Truett-Hurst, Trialto Wine Group launch wines in California Square, a custom-made square bottle that aims to reduce environmental impact; bottle currently being launched in British Columbia and Alberta, will roll out in other provinces in coming months
June 3, 2014
– Trialto Wine Group has introduced the world's first square wine bottle to Canada.
Truett-Hurst Inc. (THST), the Sonoma County wine company and trendsetter, has partnered with Trialto Wine Group Ltd to bring one of the most unique wine lines to retail shelves in Canada.
California Square was launched in Ontario on May 29 th, 2014. The inventive wine is packaged in a custom made square bottle and aims to reduce environmental impact in a fun and tasty way. We introduce two varieties of super-premium appellation-based wines, each offer a striking, retro/chic bottle, crafted by winemaker Virginia Marie Lambrix . The 2012 vintage of California Square includes a Russian River Valley Chardonnay, and a unique Paso Robles Red blend featuring Petite Sirah, Syrah, Sangiovese, Zinfandel, and Merlot varietals. Both wines are priced at $18.95 and conveniently available at Ontario's LCBO in Wines Category. California Square is currently being launched in British Columbia , Alberta and will roll out in other provinces in the coming months.
California Square, created by design firm Stranger & Stranger's Kevin Shaw , is an elegant package that harkens back to classic spirit bottles with their square shape and memorable art.
From the grapes to the packaging, California Square is an environmentally-friendly wine. By combining winemaker Ginny Lambrix's philosophy of sustainable farming and the reduced packaging for California Square, the production methods from vineyard to shelf helps saves millions of trees.
According to Lambrix, "Introducing an alternative package is tricky. The wine inside has to over deliver and create a memorable impression for the consumer." She adds, "We worked hard to create these wines- from carefully selecting the vineyards to blending over the course of weeks. We truly hope the customers see these wines as a testament of our commitment to both quality and eco-friendly principles." Available in stores throughout North America , the wines are an excellent value and retail for under $20 .
California Square's exquisite good looks beg for repurposing. The empty bottles can be filled with olive oils or infused vinegars and can be used as flower vases or candleholders. Additional ideas for repurposing and a request for more ideas from consumers can be found on the California Square website: www.casquarewines.com.
About Trialto Wine Group Ltd
Trialto Wine Group, Ltd is Canada's most important national premium wine company with a well-recognized portfolio signature "Wines of People, Place and Time"®. Trialto works exclusively with premium wines; no beer, no volume spirits, no bulk wines. With a team of over 60 employees, 100% dedicated to premium wine, Trialto is Canada's largest agency team of fine wine experts. Trialto measures its success by the success of its winery partners and the success of its channel customers. Trialto represents the most prestigious premium wines from around the world and serves the Canadian market by helping liquor boards, retailers and restaurants source, sell and market these wines.
Truett-Hurst Inc. (NASDAQ: THST, http://www.truetthurstinc.com) is a holding company and its sole asset is the controlling equity interest in H.D.D. LLC., an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County , California. Our corporate website is www.truetthurstinc.com. Our principal executive offices are located at 4035 Westside Road, Healdsburg, California 95448, and our telephone number is 707.431.4423. We are an "emerging growth company," as defined in the Jumpstart Our Business Startups Act, enacted on April 5, 2012 ("JOBS Act"), a small reporting company as defined by Section 15(d) of the Exchange Act, and a controlled company as defined by the corporate governance rules of NASDAQ.