Las Vegas Market adds 30 full-time staff to retail relations team in effort to drive up attendance for approaching summer market on July 27-31, sets target to pre-register more than 10,000 attendees
May 22, 2014
– 30 In-House Team Members to Generate Increased Buyer Attendance At Summer Market
Las Vegas Market announced today dramatic expansion of its Retail Relations team, increasing its buyer outreach efforts to include 30 full-time staff, with dedicated representatives for the gift, home décor, furniture and lifestyle categories as well as two field representatives. The enhanced Retail Relations team is expected to generate significant increases in buyer attendance for the upcoming Summer Market, Sunday, July 27, to Thursday, July 31, 2014.
“This substantial expansion of our Retail Relations workforce is part of our three-year strategic growth plan and reflects International Market Center’s commitment to increase Las Vegas Market buyer attendance at a level commensurate to our recent dramatic resource expansion,” said Scott Eckman, IMC Chief Marketing & Strategy Officer. “As the leading furniture, home decor and gift destination in the western United States, Las Vegas Market has developed a comprehensive customer outreach program designed to attract new and qualified buyers.” Similar efforts by the Retail Relations personnel in 2013 fueled triple-digit growth in buyer registrations for last year’s Summer Market.
Las Vegas Market has intensified buyer outreach efforts through its Retail Relations call center, which has made more than 14,000 calls to date for the Summer Market and registered 4,200 new and returning gift & home décor buyers from 47 states so far. The call center has enlarged its buyer database to encompass more than 175,000 prospective retail attendees, and the newly-expanded Retail Relations team plans to contact more than 90,000 buyers, and to register more than 10,000 attendees prior to the Summer Market. The in-house call center is one element of a multi-faceted buyer acquisition strategy for Las Vegas Market.
Extraordinary increases in buyer registration and attendance at recent Markets are being fueled by the dramatic growth in gift, furniture and home décor product categories at Las Vegas Market, with 850,000 square feet of expanded showrooms as well as the addition of new resources and categories, such as specialty tabletop, lifestyle merchandise, fashion accessories and artisanal crafts. Notable brands among the 1,200 new suppliers added in the last year are: Aesthetic Movement, Abbiamo Tutto, Alessi, Andrew Martin/Cisco Brothers, Ann Gish, Anne McGilvray, Archipelago, Blu Sleep Products, Bramble Company, Child’s Studio, Curations Limited, Design Legacy, Dream Sleep Products, Easy-Rest, Enesco, Fine Lines, Giftcraft, Just Got 2 Have It!, Jonathan Adler, Karen Robertson Collection, Lenox, Luna Bella, Michael Aram, MATCH, Moe’s Home Collection, Oly Studio, Skyros/Bodrum, The Gerson Companies, Toyology, Vagabond House, Vaughan Furniture,VIETRI, Waterford Wedgwood, and many more.
Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,000+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2014 Las Vegas Market runs July 27-31, 2014, at World Market Center Las Vegas. For more information, visit www.lasvegasmarket.com.
ABOUT LAS VEGAS MARKET AND INTERNATIONAL MARKET CENTERS, L.P.
Las Vegas Market is the most comprehensive furniture, home décor and gift market in the United States, presenting a unique cross-section of 2,000+ resources in an unrivaled market destination. With two markets each year, retailers and designers can shop a broad assortment of product from thousands of manufacturers of furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, general gift and more – delivering the most complete, cross-category wholesale tradeshow for the furniture, home décor and gift industries in the United States. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
Las Vegas Market is produced by International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit http://imcenters.com/.