UK shop prices show deflation for 10th straight month in February, accelerating to 1.4% from 1% in January, the deepest level of deflation recorded since series began in December 2006, led by 3% annual deflation of non-food: BRC

LONDON , March 10, 2014 (press release) – Overall shop prices reported deflation for the tenth consecutive month in February, accelerating to 1.4% from 1.0% in January. This is the deepest level of deflation since the series began in December 2006. Food inflation slowed to 1.1% from 1.5% in January – the lowest ever recorded. Non-food reported annual deflation of 3.0% in February from 2.7% in January – the lowest ever recorded.

Helen Dickinson, British Retail Consortium Director General, said: "This is the fastest fall seen in prices which are 1.4 per cent down overall in February. It is also the longest sustained period of price decreases we have witnessed, now ten months in a row. There are especially good deals available at the moment in clothing, electricals, books and stationery.

"Hard-pressed families watching their budgets will also be helped by the lowest level of food inflation we've recorded, up just 1.1 per cent in February. In contrast to other household bills, the price of the weekly food shop is rising at a much slower pace. Many of the larger food retailers have been looking closely at their investment in promotions and price cuts, suggesting competition could intensify further. This should mean consumer price inflation remains at low levels in the coming months. It is clear that retailers' hard work to keep prices low for UK consumers is having considerable success."

Mike Watkins, Head of Retailer and Business Insight, Nielsen, said: "We have seen further falls in the Shop Price Index at the start of 2014 in particular in food. This is reflective of a challenging trading environment due to weather and weak demand, but also more favourable global supply conditions during the second part of 2013. Looking ahead, we still anticipate shop prices to remain below CPI for the immediate future."

An in-depth version of this report is available to BRC retail members, and subscribers to our Business Information Services. - See more at: http://www.brc.org.uk/brc_news_detail.asp?id=2587#sthash.RcIbYUG5.dpuf

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