PetSmart's grooming salons launch Pet Expressions grooming styles, featuring removable colored chalk, stencil designs for ears, tails, other areas, feathers that function like human hair extensions
March 3, 2014
– Chalking, Stenciling and Feathering Top Popular “Pet Expressions” Looks for Dogs
Heads will turn and tails will wag with hip, on-trend grooming styles now offered at PetSmart® (NASDAQ: PETM) in-store salons. The new Pet Expressions – including chalking, stenciling and feathering – provide safe, creative ways to show off dogs’ personalities and coordinate seasonal looks with temporary fur color accents and accessories.
“In creating Pet Expressions, we looked at all the moments pet parents love to share with their pets and how to add fun and creativity to those experiences,” said Anne Dament, PetSmart’s vice president of services. “We also wanted to make sure the safety, health and happiness of pets stays at the forefront of all grooming. PetSmart groomers participate in hundreds of hours of training, a portion of which is dedicated to chalking, stenciling and feathering.”
Pet Expressions: What’s Trending Now
The three core services of Pet Expressions build on the popularity of human-inspired trends. Everyone from celebrities to kids’ classmates has been spotted with decorative feathers or streaks of color in his or her hair.
Chalking: This colorful, non-toxic product has a composition similar to sidewalk chalk that can be easily washed out of a dog’s fur. Available in a variety of hues, a typical application will last from one to six days and is best for dogs with longer fur. Prices range from $2 for a streak and $6-15 for custom ears, tails or other areas.
Stenciling: This pet-safe, temporary color is sprayed onto shorter fur in fun shapes such as stars, hearts and paw prints that will change with seasonal trends. They are easily removed with soap and water. Prices are $4 for one stencil, $6 for two and $8 for three.
Feathers: Similar to a human’s hair extension, these ethically sourced feathers are handmade into designs in the U.S. and affixed into dogs’ fur to withstand brushing or bathing. Prices are $10 for one feather and $18 for two.
Pet Expressions will be available at almost all grooming salons in PetSmart stores in the U.S., Canada and Puerto Rico. Trained PetSmart groomers can help select the style, colors and placement of chalk, stencils or feathers that will show up best on dogs’ fur. All dogs must be 12 weeks or older, and is currently only available for dogs. Pet parents can share their pets’ experience with Pet Expressions with hashtag #petexpressions.
Regular grooming leads to a happier and healthier pet. PetSmart groomers can evaluate a dog, helping to address a range of health and comfort issues including matted fur, problem nails, bad breath, skin problems and shedding. For more information about salon services, visit pets.petsmart.com/services/grooming/.
PetSmart is the largest specialty pet retailer in North America with products and services for every type of pet. For more information on products, deals and store hours, visit www.petsmart.com.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). The company employs approximately 54,000 associates and operates more than 1,314 pet stores in the United States, Canada and Puerto Rico, and over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through PetSmart Charities’ adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America.
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