Procter and Gamble's Oral-B brand to introduce interactive electric toothbrush at Mobile World Congress 2014; product connects to Oral-B app, providing real-time guidance when brushing and recording brushing activity as data

RAMSEY, New Jersey , February 21, 2014 () – Oral-B will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014. According to the company, as an essential element to the well-connected bathroom, the product will be showcased in the GSMA Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life.

Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care. This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines.

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollouts – including the SmartSeries – launching in June 2014. The new Oral-B App will be available in iOS in May, and in Android in August. 

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