Diageo's Smirnoff brand announces US launch of Wild Honey Flavored Vodka and Cinna-Sugar Twist Flavored Vodka; both products retail for US$15.99 for 750ml bottle

Nevin Barich

NORWALK, Connecticut , October 7, 2013 (press release) – SMIRNOFF Wild Honey and SMIRNOFF Cinna-Sugar Twist Flavored Vodkas Take Adult Holiday Cravings to the Next Level

The brisk weather days spark a little more excitement as SMIRNOFF® announces two crave-worthy and versatile flavor experiences, created from award-winning SMIRNOFF Vodka. Triple distilled for exceptional smoothness and supreme clarity, SMIRNOFF Wild Honey Flavored Vodka and Cinna-Sugar Twist Flavored Vodka are perfect for every Fall occasion, from a night out with friends to an evening curled by the fire.

"Honey is a huge flavor in the spirits industry right now, and SMIRNOFF's aim was to deliver a liquid that embodies the sweet, smooth flavor like never before – the fruity notes really add an interesting twist. Cinnamon is another flavor bringing heat – literally and figuratively – to the spirits industry. Cinna-Sugar Twist embodies the taste of a fresh pastry that's sprinkled with the bite of cinnamon," said Dan Kleinman, Brand Director of SMIRNOFF. "The unique flavor combinations of both of these products pair well with an array of hot and cold cocktails, making the duo a must-have for at-home bars or to enjoy when out with friends. These adult treats will be a welcomed addition to the lineup of responsible celebrations that come with every holiday season."

SMIRNOFF Wild Honey combines the pure taste of golden honey with a floral fruitiness. The warm taste of real honey coupled with the soft, creamy finish pairs perfectly with other spirits such as bourbons, rums and liqueurs, while also complementing an array of mixers such as cold brew tea and cider.

SMIRNOFF Cinna-Sugar Twist is a deliciously tempting liquid reminiscent of a flaky cinnamon treat and adds an exciting spike to cocktails when mixed with a range of flavors from grapefruit juice to ginger beer. The bite of cinnamon and irresistible sweetness, make it the ideal base for seasonal and holiday cocktails.

Indulge your sweet tooth before hitting the town with friends or when frequenting nightlife favorites with SMIRNOFF's signature cocktails: SMIRNOFF Lucky Lemonade and SMIRNOFF True Temptation.

SMIRNOFF Lucky Lemonade

1.5 oz. SMIRNOFF Cinna-Sugar Twist Flavored Vodka
2 oz. lemonade
3 oz. apple juice
Glassware: Stemless wine glass
Garnish: Lemon wheel
Preparation: Shake and serve over ice
SMIRNOFF True Temptation

1.5 oz. SMIRNOFF Wild Honey Flavored Vodka
3 oz. lemonade
2 oz. club soda
Glassware: Highball
Garnish: Lemon wheel
Preparation: Shake and serve over ice; top with club soda
SMIRNOFF Wild Honey and SMIRNOFF Cinna-Sugar Twist join SMIRNOFF's popular Confections portfolio including SMIRNOFF Root Beer Float, SMIRNOFF Iced Cake, SMIRNOFF Kissed Caramel, SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow. SMIRNOFF Wild Honey and Cinna-Sugar Twist Flavored Vodkas are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF Vodka, always remember to do so responsibly.

For additional information, please visit www.smirnoff.com or become a fan of the "Most Liked" vodka brand at www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffvodka as we share cocktail recipes, entertaining tips and more with SMIRNOFF Wild Honey and Cinna-Sugar Twist.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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