Kirin Holdings aims to increase sales 2% to 163.5 million cases of beer in 2012
January 11, 2012
– Kirin Holdings Co. aims to increase sales by 2% to 163.5 million cases of beer in 2012, Dow Jones Newswires reported on Jan. 10.
In 2011, Kirin Brewery Co., a main unit of Kirin Holdings., sold approximately 160.3 million cases of beer, which represents a 5.7% decrease in comparison to the number of cases of beer that it sold in 2010.
Asahi Group Holdings Ltd., Kirin’s main rival, sold 166.1 million cases of beer in 2011 and aims to increase sales by 0.5% to 167 million cases in 2012.
In 2010, Asahi topped the domestic Japanese beer market, shipping the largest number of cases from any single company.
Weak economic growth, a decreasing population and a shift in consumer tastes have created stagnant demand in the Japanese beer industry.
In 2011, beer makers reported that beer shipments declined by roughly 4% to 5% following the suspension of several breweries after the March 11 earthquake and a widespread decision by consumers to drink less.
On Jan. 17, detailed information concerning market share in the liquor market is scheduled to be released.
The primary source of this article is Dow Jones Newswires, New York, New York, on Jan. 10, 2012.