People magazine announces it's the first magazine brand to surpass 3 million followers on Twitter, reports approaching 1.5 million 'likes' on Facebook, No. 1 magazine brand on Foursquare
Kendall Sinclair
NEW YORK
,
November 1, 2011
(press release)
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PEOPLE, a leader in celebrity and entertainment news, today announces they are the first magazine brand to surpass 3 million followers on Twitter.
“We’re excited to announce that we’ve hit the three million follower milestone on Twitter,” said Janice Morris, Managing Editor, PEOPLE Digital. “Twitter’s model is ideal for PEOPLE content as we continue to lead in breaking the biggest stories in entertainment news, plus Twitter has been a great gateway for interacting directly with our readers.”
In addition to Twitter, PEOPLE is a leading brand on other social media platforms, engaging readers as well as gaining another source of referral traffic. On Facebook, PEOPLE is approaching 1.5 million “likes”, one of the largest fan bases of any magazine on the platform. Additionally, PEOPLE is the number one magazine brand on Foursquare, and recently integrated Foursquare on PEOPLE.com with its popular “Caught In The Act” franchise.
Follow PEOPLE on Twitter at www.twitter.com/peoplemag.
About PEOPLE
PEOPLE revolutionized personality journalism in 1974; today it’s the world’s most successful and popular magazine. Each week the PEOPLE brand brings more than 45 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.PEOPLE.com.
About PEOPLE Digital
PEOPLE Digital is the ultimate celebrity experience online. More than 13 million unique users agree, returning each month—sometimes, several times a day—adding up to more than one billion monthly page views. As a counterpart to PEOPLE magazine, PEOPLE Digital includes leading celebrity news breaker PEOPLE.com, the No. 1 celebrity magazine website; PEOPLE mobile editions, read by more than 2.5 million users each month; and social media extensions, which nearly 5 million fans follow every day. Addictive and authoritative, PEOPLE.com is powered by an extensive team of print and web-dedicated editors, writers and reporters across the globe and provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. In addition to breaking news, PEOPLE.com features a dynamic mix of striking photos, videos, interactive tools, live blogs, unparalleled Hollywood access, and a commitment to accurate and fair reporting. For more, go to www.people.com.
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