Industry Intelligence Webinar: An outlook on Hispanic consumers in the U.S.
November 25, 2013
– PromoLatino President Leylha Ahuile will present how the projected Hispanic population growth in the U.S. will affect Hispanic purchasing power in this Dec. 11 i2live webinar
Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar on Dec. 11 with Leylha Ahuile, president of PromoLatino. In this presentation, Ahuile will discuss the outlook on Hispanic consumers in the U.S.
Hispanics are the nation’s largest minority group, making up more than 53.3 million, or about 17%, of the population in 2012. The Hispanic population in the U.S. will grow by almost 30% from 2008 to 2018, with much of that growth coming from births rather than from immigration, in contrast to previous years.
This population growth will lead to a significant increase in purchasing power, projected to reach nearly $1.7 trillion by 2017, up from nearly $1.2 trillion in 2012. Organizations can therefore no longer afford to ask themselves “if” they should market to Hispanics but instead “how” to effectively reach this population segment.
Included in Ahuile’ presentation as to how shifting demographics are redefining who is today’s Hispanic consumer will be the new role of the Hispanic woman and her engagement with brands.
Industry Intelligence hosts this webinar as part of its ongoing initiative to provide market-relevant, value-added accessible content. There is no charge to register for this webinar, but space is limited. To learn more about this presentation and to reserve your seat, please visit www.i2live.net.
About Industry Intelligence
Industry Intelligence has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.
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i2live, the events unit of Industry Intelligence, brings together business leaders to address issues that cut across industries and market sectors, especially the forest products, packaging, and food and beverage industries. Through online events and interactive conference programming, i2live helps businesses interpret industry trends and capitalize on emerging opportunities. For more information, visit http://www.i2live.net.