'Tis The Season For Holiday Beverages
LOS ANGELES, November 12, 2014
(Off The Menu)
– The holiday season is upon us. That means Thanksgiving turkeys, Christmas lights and holiday beverages. With potential customers often out and about during this time period, quick-service restaurants and coffee shops are rolling out the seasonal drinks to lure in shoppers for quick refueling stops and possible in-store purchases.
The holidays mean big business for these companies. Last year, Dunkin’ Donuts got 27% of U.S. revenue from the fourth quarter, when it sold red velvet lattes and salted-caramel hot chocolates. Starbucks said its holiday lineup in 2013 helped boost its revenue 12% in the three months through December.
That’s why Starbucks began offering today its Chestnut Praline latte—its first new holiday beverage in five years and a drink that took three years to make—in its U.S. and Canadian stores. The company is also bringing back caramel brulee coffees, and recently announced the return of its eggnog lattes amid public backlash for taking it off the holiday menu.
It’s also why you’ll see Dunkin’ Donuts offering Sugar Cookie Lattes and Snickerdoodle Coffee lattes. And why you’ll see Coffee Bean offer Winter Dream Tea lattes and Red Velvet cocoa. And why you’ll find peppermint mocha lattes at just about any Dunkin’ Donuts, Coffee Bean or Starbucks you walk into.
The holidays are known as a season of giving. And the Starbucks and Dunkin’ Donuts of the world are using these special beverages in the hope that you give to them.
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence. Email him here or follow him on Twitter here.
Related News: this box contains exclusive content that is accessible only to Industry Intelligence subscribers. Click a link to learn more.
- Commentary: US restaurant sales grew in Q2 at slowest pace since December 2009, as customers find it's getting more expensive to eat out; many millennials are cutting back, meal-delivery services are expected to rack up more than US$10B/year sales by 2020
- Nearly twice as many US fast food chains have banned antibiotic-fed meats this year compared to last year, according to annual report, which gave 'passing grades' on the issue to Chick-fil-A, Chipotle, McDonald's, Panera Bread, among others
- France's foodservice market expected to see 2% growth during 2015-2020 period, as weak economic situation compelling French consumers to remain price-sensitive and in turn seek discounted food options, Canadean says
- US visits to fast food establishments for any type of meal will fall 13% in the next 12 months, survey says; fueling that decline may be a reduction in breakfast occasions, as only 28% say they favor fast food for breakfast
- Eighty-seven percent of Americans who use third-party food delivery services agree that it makes their lives easier, with 31% saying they use their services at least twice a week, Mintel says